Tech Zulu Event

FEBRUARY 19, 2014

We discuss the serendipitous circumstances that brought the founding team together (one of the most unique founder stories I’ve heard to date) and move to topics surrounding the future of digital advertising. Focus on Value, Not Advertising. Instead of advertising, their large, colorful screens are a direct result of these core values.

Social Media 81

Social Media Startup Screening Advertising 81

Tech.Co

MARCH 1, 2018

Advertisers upload their 30 second ads and each time a user watches the ad, they receive $.50. Targeted mobile advertising. After choosing one of their affordable monthly service fee plans, users simply interact with their advertisers. AdWallet (Albuquerque, NM). That’s the concept behind AdWallet. Culpability (Atlanta, GA).

Startup 79

Startup Mentor Platform Help 79

Both Sides of the Table

DECEMBER 19, 2011

We had to develop whole frameworks of “middleware” to deal with this problem. Content or software developers who want to build products that work in Facebook have got to develop inside of Facebook’s framework rather than working on open, Internet standards. Because it isn’t a part of the open WWW.

Web 355

Web HTML Mobile Social Network 355

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. But does every brand need an app?

Mobile 40

Mobile Media Case Study Advertising 40

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak? Of course reciprocity matters so they would all leap into action.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

NOVEMBER 18, 2008

We were looking for a couple of things, one is someone who could take a step back and figure out how to get to self-sustainability, and a person with the background and framework on building a business model. We had grown Stage6 to be a cash generating machine, and it became a top 50 site, helping DivX to distribute content out there.

Software Review 100

Software Review Software Startup Examples 100

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Create and leverage engaging and relevant content.

Marketing 58

Marketing Startup Social Media Newsletter 58

Both Sides of the Table

JANUARY 17, 2011

The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. From left to right I wrote in boxes: talent discovery, content development, production, post-production, distribution, & marketing. Many people are visual thinkers. If so, why?

Writing 356

Writing Startup Ideas Summary 356

Both Sides of the Table

OCTOBER 19, 2010

The following is not meant to be a deep dive but rather a framework for understanding the issues. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings. My paper warned of the dangers of trying to “move up the stack&# and become a content company.

Content 386

Content Google Media Hulu 386