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Tastemade: Our Content Better Than Ads

socalTECH

Santa Monica-based food show producer Tastemade , the venture-backed Youtube show developer, said that it has conducted a brand research study, which finds that brands that integrate into content do far better with viewers than those who use typical advertising. READ MORE>>.

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Siemer Summit: Connecting Global Digital Media & Technology Leaders

Tech Zulu Event

This month, Siemer and Associates hosted its 4th Annual invitation-only Silicon Beach Summit at Casa Del Mar and Shutters on the Beach in Santa Monica, California. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce. Ninja Metrics.

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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

Being that the theme of the night was community, it was perfect that the event was held at CoLoft , a workspace in Santa Monica that focuses on start up entrepreneurs. Noah has what I believe he called “Thank You metrics”. I was fortunate enough to meet the founders of CoLoft, Cameron and Avesta , before they had opened.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Founded in 2008 in Santa Monica by Ron Goldman (former CRO of shopping.com) and Rahul Sonnad. Includes content mobile guides, ie. If you’re an entrepreneur make sure you watch the video for that segment alone.

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Clinton Foy: Why We Bought Our Own E-Sports Team, the Immortals

socalTECH

What would be interesting, is when the non-endemic sponsors and brands start to get into advertising and positioning in e-sports, such as the Toyotas, the Hyundais, the Allstates and State Farms, the McDonalds. Mobcrush is another we've announced, which is focused essentially on mobile streaming, and they are here in Santa Monica.

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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It gets even easier if you use a content management system like WordPress or Blogger because of the use of commonly included page elements like headers and footers. Here’s what we learned: 1.

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Product Manager Entrepreneur Mark Geller

SoCal CTO

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. and also to local advertisements. My guess is that will be the case with a lot of different kinds of content and applications.

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