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Gravity Debuts Content Personalization API

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Santa Monica-based Gravity , the developer of real-time personalization software headed by former MySpace COO Amit Kapur, is making a big push today with the launch of a new set of free APIs for publishers. The new API effort extends Gravity's technology into use in mobile applications, tablet apps, in addition to the web.

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Ylopo Launches Facebook Ad Tool For Real Estate Marketing

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Santa Monica-based Ylopo , which provides digital marketing software for the real estate industry, says it has released a new online advertising tool, which automatically generates and publishes web-ready video content for the real estate industry.

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Rubicon Signs New York Advertising Firm

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Santa Monica-based Rubicon Project has signed a New York company, Katz 360 Sales, to give Katz access to its inventory of premium display ads, the firms announced today. Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers.

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Google's AdSense, Developed In LA, Earned More than $7 Billion Last Year

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Google announced today that Google Adsense --which it acquired when it bought Santa Monica-based Applied Semantics back in 2003--just turned 10 years old, and now has more than 2 million publishers. google adsense applied semantics online advertising angeles' Google relaunched AdSense under its own name on June 18th, 2003.

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VIRURL Launches New Ad Widget

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Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming.

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Rubicon Taps Firm to Sell Premium Ads

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Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Tsavo Loses Macadaan

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Santa Monica-based Tsavo , the online media company which owns Manolith, Twirlit, Kidglue, and Nibbledish, has lost its Vice President of Product and Design, Mike Macadaan. Tsavo develops content-focused web sites which apply technology to serve up more relevant information and advertising depending on who was visiting those web sites.

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