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TechEmpower
NOVEMBER 13, 2023
Populating them can be hard work, especially when the content needs to be just right. It means wasted advertising spend and lost goodwill. On a different project, we’d just used a Large Language Model (LLM) - in this case OpenAI’s GPT - to provide users with pre-filled text boxes, with content based on choices they’d previously made.
socalTECH
JANUARY 23, 2014
Santa Monica-based Gravity , the real-time, personalization software developer led by Amit Kapur, has been acquired by AOL , in a deal worth $83M, plus $7.7M According to AOL, it will use Gravity''s technology to create more engaging, relevant, and valuable experiences for its consumers, advertisers and publisher partners.
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socalTECH
OCTOBER 12, 2015
That's the story behind Los Angeles-based Kixer (www.kixer.com), which saw a great exit last week as it was acquired by content management software developer Lakana. Kixer develops mobile advertising software which helps publishers and connects mobile web users with apps. We saw this firsthand.
Both Sides of the Table
MAY 15, 2010
He is the author of “ Joel on Software ” and I was a reader nearly 10 years ago when I had never heard of Fred Wilson, Brad Feld and VentureHacks didn’t exist. Users participate by performing tasks, taking surveys or watching advertiser videos. Addressable advertisements are capable of being targeted to the individual household.
socalTECH
JANUARY 9, 2013
All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more.
socalTECH
JULY 7, 2010
Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Demand Media / Richard Rosenblatt / Los Angeles - Rosenblatt's last big win: MySpace, where he was Chairman, brokering its sale to News Corp. Less known--a healthy domain name registration business.
socalTECH
APRIL 24, 2009
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