Advertising Customer Entertainment Technical Review 
Startup Professionals Musings
SEPTEMBER 19, 2020
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Make it fast.
Berkonomics
MAY 30, 2019
Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).
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Startup Professionals Musings
OCTOBER 25, 2019
In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. I recommend creating new services and products for existing customers.
Berkonomics
JUNE 30, 2012
We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.
Tech Zulu Event
JULY 31, 2013
01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.
Tech Zulu Event
OCTOBER 24, 2013
TechZulu & Gadget Review present REACH. A quarterly event series seeking to dive deep into what comes next in technology, and giving you the opportunity to experience it first hand with the gadgets on site. Scot has been an entrepreneur and executive responsible for the launch of several interactive entertainment ventures.
socalTECH
JULY 22, 2016
Rufus Labs is one of a number of hardware startups which have started to proliferate in the community, due to low cost hardware, 3D printing, and crowdfunding sites like Kickstarter and Indiegogo. Gabe Grifoni: At Rufus Labs, we are focused heavily on building wearables and technology in a wearable platform for the enterprise.
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