InfoChachkie

JULY 5, 2012

Coull Entrepreneurs Get More Customers. Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

MAY 25, 2014

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Customer 99

Customer Custom Startup Content 99

socalTECH

DECEMBER 4, 2019

Amazon Web Services (AWS), the cloud computing service of Amazon, has launched anew Los Angeles zone, which will give local customers and companies much faster access to the AWS cloud.

Los Angeles 100

Los Angeles Cloud Computing Angel Artificial Inteligence 100

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

FEBRUARY 5, 2015

Santa Monica-based MGID , which provides native advertising, says its move from New York to Los Angeles earlier this year helped drive "dramatic growth" at the company. mgid native advertising exchange' MGID said it saw a 21.7 MGID said it saw a 21.7 The company also said it benefited from mainstream adoption of native ads.

Los Angeles 100

Los Angeles Help Angel Santa Monica 100

socalTECH

APRIL 8, 2010

Los Angeles-based Break Media , which operates a network of Internet entertainment properties focused on men, said today that it has launched its own, in-house advertising server for its ad network. Tags: break media entertainment content advertising internet server. READ MORE>>.

Media 154

Media Break.com Advertising Entertainment 154

Tech Zulu Event

JULY 31, 2013

01% conversion rate again to the people who clicked over to the website from the YouTube video, that’s 185 new customers, 185 people who would have never thought to google search for a tampon service, who will now be signing up to spend the 15 bucks a month to get tampons delivered to their door. If we apply that.01% Comedic timing.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.

Case Study 212

Case Study Study Social Network Advertising 212

Xconomy

MARCH 1, 2018

Thanks to advertising blitzes from companies like Ancestry.com and 23andMe, Joe and Jane Consumer might know that their genetic blueprint and $100 or so can dig up insights about their genealogy. “The majority of our customers are. “The majority of our customers are.

Entertainment 68

Entertainment Advertising Customer Custom 68

socalTECH

MAY 2, 2019

According to GumGum Sports, it has named Tori Stevens as Senior Vice President of Customer Success. Stevens also spent more than a decade at ESPN as a Vice President, and she also has served at GlideSlope, CSM Sport & Entertainment, and the Boston Consulting Group. Stevens was most recently at Sports Innovation Labs.

Artificial Inteligence 100

Artificial Inteligence Santa Monica Entertainment Software 100

Berkonomics

NOVEMBER 27, 2019

Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. But most of us are willing to pay as these products, apps and services have become ingrained into our regular usage, entertainment and especially in the protection of our systems.

Outsource Development 156

Outsource Development Software Review Content Netflix 156

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear.

Help 115

Help Startup Activision Media 115

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.

Customer 72

Customer Custom Blogging Startup 72

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

socalTECH

MARCH 24, 2009

Los Angeles-based Interpolls , a provider of rich media advertising technology, announced this morning that Twentieth Century Fox Home Entertainment is using the firm to promote the Blu-ray and DVD release of "Slumdog Millionaire." Interpolls provides interactive ads to its customers. READ MORE>>.

Advertising 100

Advertising Entertainment Media Content 100

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. We think there is a new category of the e-commerce and shopping sector, the entertainment sector.

Commerce 153

Commerce Sites Entertainment Social Network 153

socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They know what you bought the last time you were shopping.

Mobile 329

Mobile Advertising Media Marketing 329

TechCrunch LA

AUGUST 15, 2018

The company counts major clients like TripAdvisor, Lululemon, HD Supply, Express Scripts and Spirit Airlines, among its roster of customers and will use the funding led by Battery to further expand its sales and marketing and product development efforts. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155

Startup Cerritos Los Angeles IBM 155

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. Who are your customers? READ MORE>>.

Paramount 187

Paramount Entertainment Hollywood Content 187

SoCal Tech Calendar

JULY 14, 2010

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100

IP Competition Technology Company 100

socalTECH

MARCH 1, 2012

Last week, Pasadena-based Punchcard (www.punchcard.com) launched its mobile apps, which help local retailers provide rewards to loyal customers. It provides consumer rewards, and on the merchant side, it allows them to identify local customers and reacquire them by pushing them offers and incentives to come back. What is Punchcard?

Southern California 245

Southern California Idealab Startup Customer 245

socalTECH

NOVEMBER 19, 2018

As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. Those technologies allow us to scale and offer a superior product for customers. Who are your core customers? The audience for video has grown into billions of people around the globe.

Content 113

Content Startup Mobile Platform 113

Startup Professionals Musings

FEBRUARY 20, 2013

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. Thus customers and partners rely more and more on personal engagement with people. New technologies are everywhere today. Make it an enjoyable experience.

Entrepreneur 111

Entrepreneur Startup Content Media 111

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. So carriers are a major customer of yours? Why is that important for your customers?

Content 189

Content Screening Mobile Customer 189

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. customer relationship marketing programs designed to preserve your core revenue. Email us at info@socaltech.com.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. To build out our technology and ad serving platform, we made the investment and acquisition around a video ad server, with a strategic investment in Redlever for branded entertainment, and the acquisition of Joost's assets. Why the expansion here?

Santa Monica 149

Santa Monica Content Platform Networking 149

Tech Zulu Event

MAY 10, 2013

We here at TechZulu put our heads together with the people at Talenthouse to bring you an exciting weekend of hacking, music, food, art, and Hollywood quality entertainment. Custom ad deals and partnerships. Brands choose Talenthouse to engage in a dialogue with consumers in an entertaining, relevant and credible context.

West Hollywood 104

West Hollywood Hollywood Design Entertainment 104

socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. tech, new media, entertainment and consumer industries. They include: Sponsors. Redpoint Ventures (www.redpoint.com).

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Marty Zwilling.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

MARCH 20, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Custom Insurance Programs for Technology Companies. Advertisers. customer relationship marketing programs designed to preserve your core revenue. tech, new media, entertainment and consumer industries. They include: Sponsors.

Rustic Canyon 100

Rustic Canyon Southern California Technology Council High Tech 100

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses. Same with CreatorUp.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

OCTOBER 19, 2018

Patrick Ip: My background is I spent the last three years at Google, working on advertiser retention for small and medium businesses. Fortunately, the Director of Global Customer Experience at Google, became our first investor, so we could start and figure out the content problem for small and medium businesses. What's your background?

Help 133

Help IP Content Google 133

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon Technology Council 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

Both Sides of the Table

FEBRUARY 12, 2017

Jonah was working on his masters thesis and he asked Nike to produce a customized shoe with the word “Sweatshop” on it. Again he looked to the media industry history and pointed out that before Ted Turner founded CNN he had an entertainment channel. Nike responded that “Nike was inappropriate slang” and they wouldn’t make them.

Buzzfeed 210

Buzzfeed Media Content News 210

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100