socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

FEBRUARY 16, 2016

Los Angeles-based programmatic advertising technology and marketplace operator OpenX has added media company Intermarkets as a customer, the company said last week. OpenX said that InterMarkets is using its OpenX Ad Server technology platform to manage its digital advertising inventory. READ MORE>>.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

socalTECH

DECEMBER 6, 2011

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. 24/7, which is part of WPP, said it will incorporate Panache's digital video ad technology and formats into its Open AdStream platform. The firm was founded in 2006.

Media 140

Media Advertising News Los Angeles 140

socalTECH

APRIL 16, 2015

Los Angeles-based Rubicon Project has launched two new products into beta, saying this week that it has launched DSP Builder and HFC2, both developed in the company''s "innovation lab". DSP Builder is a development platform for creating real-time bidding applications. READ MORE>>.

Cloud Computing 100

Cloud Computing Product Research Advertising 100

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. One of the biggest things that brands struggle with is figuring out attribution, and how you continue to spend money even though you may have lost some signal into the platform. It only happens when the margins get tight.

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

MARCH 1, 2011

Los Angeles-based Paperlinks , the developer of iPhone applications focused on QR codes and headed by Hamilton Chan, is announcing today that it has launched a new product to help businesses connect with customers.

Content 167

Content Advertising Web Los Angeles 167

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer.

Yahoo 171

Yahoo Platform Advertising Startup 171

socalTECH

DECEMBER 15, 2010

Los Angeles-based mobile marketing firm Mogreet , which is headed by James Citron, said today that it has signed on ChaCha, the online question and answer service, as a customer, as part of a new mobile ad serving service. Financial details of the deal were not disclose.

Mogreet 124

Mogreet Mobile Advertising Los Angeles 124

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers.

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. We went form private funding, to strategic funding from our customers, ultimately, to public funding.

Startup 176

Startup Advertising Los Angeles Southern California 176

socalTECH

JANUARY 14, 2009

Los Angeles-based video advertising technology provider Panache is reporting today that it has signed on MTV as a customer. According to Panache, MTV will use the company's platform across MTV Networks web sites, including MTV.com, VH1.com, Tags: video advertising panache. com, Nick.com and CMT.com.

Advertising 100

Advertising Web Los Angeles Platform 100

socalTECH

MARCH 12, 2019

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We have built an application services platform for vehicles, and our first customer was actually USAA. Tell me about Connected Travel?

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

OCTOBER 21, 2014

I met with david after he flew up to meet me from Los Angeles. So, I took a U-haul to Los Angeles after I graduated. We put our software onto computer chips, which are the size of your credit card, and we give it to customers without charge. That means third party developers can create apps on top of our platform.

Social Media 178

Social Media Media Startup Culver City 178

socalTECH

JANUARY 11, 2019

Los Angeles- and New York-based Steereo (www.steereo.com) has a new idea: partner those artists with ride sharing drivers, and pay those ride sharing drivers to play their music to the ever-changing variety of people who hop in their vehicles. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP -- staffed with a surprising number of Los Angeles startup vets. The last group, on the technical side, is platform data services. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

Santa Monica 149

Santa Monica Content Platform Networking 149

socalTECH

MAY 21, 2013

One of the largest concentrations of technical talent in Los Angeles is in Glendale, at YP (www.yp.com) -- staffed with a surprising number of Los Angeles startup vets. The last group, on the technical side, is platform data services. Google has to go through channels like us just to get to an advertiser.

Technical Review 211

Technical Review Glendale Advertising Google 211

SoCal Delicious

MARCH 1, 2010

Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. But lets face it, when you think of Los Angeles, Internet startups are not the first things that spring to mind. Thats not Los Angeles. Okay, maybe not Pauly Shore.

Los Angeles 50

Los Angeles Company Companies Angel 50

Tech Zulu Event

JULY 26, 2013

Squabbler, a video engagement platform for web and mobile publishers has launched new features and the next generation of its video engagement platform in a move that will power engagement for sports, entertainment and news publishers a like. Customized content. Stage and settle debate.

Metrics 79

Metrics Platform Content Web 79

socalTECH

JANUARY 14, 2011

For our Friday interview, we thought we'd catch up with Los Angeles-based MarketShare , the Elevation Partners-backed software provider, to hear where the firm is nowadays. Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

JANUARY 20, 2015

Last week, Los Angeles-based Sense360 raised $2.75M in a funding round, to go towards its development of a platform to help developers pull together information and make sense of all the data coming from your mobile phone. What platforms will this work on? It wasn''t something most people thought would happen.

Startup 100

Startup Platform Mobile Advertising 100

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. Our only customers are merchants. The third, is distribution.

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

MARCH 10, 2017

For today's interview, we thought we'd catch up with Robert Blatt , the CEO of Los Angeles-based MomentFeed (www.momentfeed.com), which recently announced a $16.3M Robert Blatt: We say to people that we do customer experience for multi-location brands. So what does your customer look like nowadays? ,p>

Google 127

Google Paid Search Mobile Activity 127

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. When I joined the company, I found an amazing technology platform and analytics capability. So carriers are a major customer of yours?

Content 189

Content Screening Mobile Customer 189

TechCrunch LA

OCTOBER 9, 2020

Mojiit, the Los Angeles-based company behind the popular avatar generation service Mojichat, has landed one of its highest-profile users with the launch of Odell Beckham Jr.’s Disrespect , he turned to Mojichat to create the pop-up onscreen emote that danced above a logo from Scuf Gaming , a retailer of customized controllers.

Advertising 179

Advertising Los Angeles Activity Screening 179

socalTECH

OCTOBER 31, 2012

For ThinkNear , it looks like the whole process paid off in less than two years, after the Los Angeles company went from the TechStars accelerator just last June, to a healthy acquisition by TeleNav earlier this month for $22.5M. We can point the customer directly in that GPS all the way to a retail location or advertisers.

Startup 225

Startup Acquisition Doc Ideas 225

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? Formerly, he was Managing Director of both Product Management and of Business Development at Los Angeles Times Interactive.

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

OCTOBER 1, 2010

For today's profile, we decided to talk with Taher Scherzay , Founder of FavRav (www.FavRav.com), a Los Angeles-based firm which has created a Facebook application to help small businesses find customers through social media, and also allow consumers to better tap the referral network of their friends.

Startup 193

Startup Newsletter Customer Custom 193

socalTECH

JULY 18, 2012

One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Los Angeles-based SnapCuts (www.snapcuts.com) does just that, allow users to tap into a wide collection of clips, which can be re-mixed, combined with text, and sent to your friends.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

JANUARY 3, 2014

One new, Los Angeles startup-- Laudville (www.laudville.com)--recently launched its service to try to tackle that huge task, of bringing your content together. We''ve made it so people can customize us to only turn on movies and TV, and don''t have to see anything with music and books, for example. I love that.

Entertainment 206

Entertainment Startup Southern California Netflix 206