Tech.Co

AUGUST 11, 2017

Instead, marketers are turning to video to create video journeys that engage customers throughout the entire buyer journey — from awareness to purchase — and drive tangible business results. Join us to meet leaders at the intersection of content, PR, social, and advertising and hear how others navigate this transformation.

Los Angeles 70

Los Angeles Angel Metrics Content 70

socalTECH

MAY 28, 2014

Los Angeles-based online and mobile advertising technology provider OpenX announced this morning that it has named Tish Whitcraft as the company''s new Chief Customer Officer. OpenX said that Whitcraft will head up OpenX''s partner services team, which includes support, sales engineering, and customer operations.

OpenX 138

OpenX Customer Custom Yahoo 138

socalTECH

JULY 17, 2013

PageWoo , the mobile advertising company headed by Jason Crilly and Holden Steinberg, has rolled out a brand new product aimed at small businesses. According to PageWoo, its new NearWoo product helps small businesses identify, target, and acquire new customers, using geofencing and big data for targeting ads to those customers.

Advertising 173

Advertising Mobile Tech Coast Angels Los Angeles 173

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". growth realtime exchange advertising online project rubicon' Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., The company was founded in 2007. READ MORE>>.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

SEPTEMBER 19, 2017

Los Angeles-based Triton Digital , the provider of audio advertising technology, reported a win today with Neuhoff Communications. According to Triton Digital, Neuhoff has selected the company's enterprise podast management solution, to capture, edit, and distribute content to its audience.

Customer 127

Customer Custom Advertising Los Angeles 127

socalTECH

DECEMBER 23, 2015

Los Angeles-based OpenX said Tuesday that it has signed a Canadian telecommunications and media company, Quebecor , has a customer. OpenX said Quebecor Media is using its Ad Server technology platform, to manage and monetize its digital advertising inventory. Financial details of the win were not disclosed.

OpenX 100

OpenX Customer Custom Advertising 100

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. million in seed funding from the Los Angeles-based firms Bonfire Ventures and Crosscut Ventures to expand its business (maybe through direct marketing?). Postie has raised $3.5

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

SEPTEMBER 22, 2009

Amazon.com said today that it has awarded a Los Angeles resident, Angela Kohler, as winner of its customer-created television commercial contest, Your Amazon Ad Contest. Tags: amazon advertising television commercial contest. Kohler's 'Kindlicious' used stop motion animation to promote Amazon's Kindle reader.

Los Angeles 145

Los Angeles Angel SoCal Southern California 145

socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JUNE 24, 2010

Los Angeles-based GumGum , the image licensing startup headed by Ophir Tanz, is hailing its traffic and customer wins this week, saying that it now is reaching 65 million monthly uniques, and has been signing up a number of brand advertisers for campaigns. Tags: images celebrity photography advertising gumgum.

Advertising 140

Advertising GRP Partners Los Angeles Sites 140

socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

NOVEMBER 7, 2017

Los Angeles-based digital advertising company H Code Media , which focuses on the US-Hispanic advertising market, said today that it has signed a partnership deal with Webconsultas , an online health and wellness portal for Spanish speaking readers. READ MORE>>.

Media 113

Media Advertising Los Angeles Content 113

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. Along the way, I co-authored three books on one-to-one marketing ( [link] ) to help marketers learn how to built and nature relationships with their customers.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

JANUARY 30, 2014

Los Angeles-based NewsCrafted , a company which provides elementary and middle schools with professionally designed, high quality newsletters -- including content, has raised $1.1M in an angel financing round, the second angel round for the company. NewsCrafted is led by David Koenig. READ MORE>>.

Newsletter 147

Newsletter Advertising Education Content 147

socalTECH

JUNE 30, 2014

Los Angeles-based Spreeify , the advertising technology company led by Ruben Dua, has launched a brand new product today, offering up cloud-based mobile and display advertising. The company said its new advertising technology looks at social referrals, retargeting and other technology optimize real-time bidding.

Mobile 147

Mobile Product Advertising Los Angeles 147

socalTECH

OCTOBER 18, 2013

Los Angeles-based Triton Digital , the provider of streaming audio advertising technology, has signed up media trading buyer Accordant Media as a partner, the two said yesterday. Triton Digital audio advertising exchange, a2x, allows programmatic buying of online and mobile audio advertisements. READ MORE>>.

Media 173

Media Advertising Los Angeles Mobile 173

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The company is backed by Mohr Davidow, Mission Ventures, The Tech Coast Angels, Ron Conway, and others. READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

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JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

FEBRUARY 19, 2014

Los Angeles-based native advertising technology provider Nativo , which is led by Justin Choi and is venture backed by Greycroft Partners, e.ventures and Signia Venture Partners, has signed up five major newspaper groups as customers, the company reported Tuesday afternoon. nativo newspaper advertising native internet'

Advertising 171

Advertising Los Angeles Content Report 171

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Thursday: Advertising and Marketing.

Social Media 92

Social Media Los Angeles Media Angel 92

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. Custom ad deals and partnerships.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

JANUARY 31, 2017

Los Angeles-based Triton Digital , the developer of advertising technology for the audio streaming market, reported that it has been selected by Connoisseur Media. Financial impact of the customer win was not announced. Triton Digital provides programmatic audio advertising technology for the audio streaming market.

Media 100

Media Advertising Los Angeles Content 100

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Custom Insurance Programs for Technology Companies. Los Angeles-based executive search for emerging growth companies. Advertisers. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

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JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

FEBRUARY 13, 2017

Los Angeles-based programmatic advertising marketplace operator OpenX has signed on Publishers Clearing House (PCH) as a customer, the company reported this morning. According to OpenX, Publishers Clearing House has implemented its OpenX Bidder and private marketplace products.

OpenX 113

OpenX Software Review Advertising Los Angeles 113

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

MAY 15, 2009

Los Angeles-based Gorilla Nation , a provider of ad representation services to the online media industry, disclosed Friday that the firm is now delivering video publishing, delivery, syndication, and ad management for eBaumsWorld.com, Bossip.com, and Rock.com. Tags: gorilla nation video advertising ebaumsworld. READ MORE>>.

Gorilla Nation 100

Gorilla Nation Customer Custom Advertising 100

socalTECH

JUNE 10, 2014

Los Angeles-based comparison shopping site Shopzilla said Monday that it is wrapping up its Bizrate Insights, Audience Discovery, and Activation Services all under one, single brand under the Connexity name. All of the various units provide targeting and advertising services and technology to customers. READ MORE>>.

Advertising 138

Advertising Equity Los Angeles Activity 138

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

APRIL 25, 2017

Los Angeles-based MomentFeed , which develops social marketing software to help multi-location, retail brands better manage the information about their local stores, has linked up with Snapchat's partner program, according to the company. READ MORE>>.

Snapchat 124

Snapchat Advertising Los Angeles Tool 124