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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424
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Report: Amazon Set To Open Warehouse In Ventura County

socalTECH

According to the report, Amazon has leased space in the Conejo Spectrum Business Park, and is now advertising for such positions as driver trainer, warehouse fulfillment associate and sortation associate. Amazon has not announced any details on the center yet. READ MORE>>.

Ventura 100
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StartUp Beat

StartupBeat provides advertisers with tens of thousands monthly unique readers who are tech-savvy, engage, and socially-connected. 7 sponsored articles, including StartupBeat.com, Sociable, leading Indian startup publication The Tech Panda, Central European publication 150sec.com, Latin American newspaper LATAM.tech, Peru Reports & more.

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Snap Quietly Buys 3D Game Engine Startup

socalTECH

Venice, California-based Snap , the parent firm of Snapchat , has quietly acquired a 3D gaming engine developer based in the UK, according to a report. According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars. The company is privately held and has received no venture funding to date.

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Hydra Hires Creative Director

socalTECH

Hydra LLC reported this week that it has hired Johnny Talisman as creative director. The Los Angeles-based advertising network said Talisman will direct its in-house creative team and, as such, will oversee the development of original creative that yields the highest-possible conversion results. READ MORE>>

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Sometrics Rolls Ad Optimization Software

socalTECH

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory.

Software 100