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SodaHead Upgrades Polling Software For WordPress

socalTECH

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The new software is available through WordPress , and competes directly against such tools as Wp-Poll and Polldaddy. READ MORE>>.

Software 198
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Hydra Launches Ad Tracking Software

socalTECH

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels. READ MORE>>.

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Snap Quietly Buys 3D Game Engine Startup

socalTECH

According to the report, Snap acquired PlayCanvas, a developer of 3D game design software, last May. No details on the acquisition have been announced by either of the companies.

Snapchat 138
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OpenX Debuts New Ad Traffic Monitoring Product

socalTECH

Los Angeles-based advertising technology provider OpenX has launched a new product today, saying it has launched a new, real-time traffic quality monitoring system to help filter out suspicious advertising traffic for its customers. Non-human traffic, and unscrupulous publishers, are a major issue with online advertising.

OpenX 138
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NearWoo Trumpets New Marketing Partners

socalTECH

Santa Monica-based NearWoo , the provider of mobile advertising software for local businesses, announced this morning that it has signed up twenty partners which it says provide advertising marketing and marketing services to small businesses. nearwoo marketing local advertising mobile partnerships partners' READ MORE>>.

Marketing 147
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Social Reality Becomes SRAX

socalTECH

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners."

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Sometrics Rolls Ad Optimization Software

socalTECH

Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help developers and social networking sites optimize their advertising inventory. The software has been available in beta since the beginning of June. READ MORE>>

Software 100