socalTECH

NOVEMBER 17, 2010

Last night, Amazon.com jumped into the movie business, with its own, online film submission site, Amazon Studios , backed by the help of a number of notable USC Film School advisors. million in awards over the next year to the best movies submitted to the site--with an exclusive option for Warner Bros. www.filmaka.com) [ Profile ].

Sites 217

Sites Hollywood Summary USC 217

SoCal CTO

JANUARY 28, 2010

He was struggling to find high quality developers in Los Angeles. Just the kind of person I like to meet. :) But I was a bit surprised when he emphasized how hard it had been for them to find a web developer in Los Angeles. Web development refers to the design and creation of the database, code, and dynamic elements of the site.

Web Development 167

Web Development Los Angeles Web Develop 167

SoCal CTO

SEPTEMBER 22, 2008

Found this via Ben Kuo - The math behind Internet advertising businesses The advertising equivalence principle? With these assumptions, we would need a site that ranked fourth globally. It’s a non-trivial feat to develop a $100MM annual revenue business through online advertising.

Advertising 150

Advertising Course Sites Invest 150

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. images photo advertising online reald executive gumgum' READ MORE>>.

GRP Partners 217

GRP Partners Advertising Startup Sites 217

Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Paid search engine ranking (PPC) is just buying advertising for your business. For sites displaying the ads, this is called pay per click (PPC). Cost per click (CPC).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

JUNE 25, 2013

Los Angeles-based Tongal , which operates a crowdsourced site for creating commercials, reported today that it has hit $1 million in current projects in its reward pool. The site said that so far, its users have earned $4M working on its various creative projects, with many earning more than $100,000 for their work on the site.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

JANUARY 7, 2011

Irvine-based Local.com , which operates a network of local search sites, said today that it has acquired iTwango LLC , a developer of a technology platform for the group buying and daily deals space. The firm said it will rebrand iTwango and redistribute it via its Local.com site and other local and regional sites.

Sites 150

Sites Los Angeles Platform Networking 150

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. Financial details of those acquisition were not announced by the company. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image'

Platform 138

Platform Advertising Los Angeles Sites 138

socalTECH

OCTOBER 23, 2014

Los Angeles-based DataPop , the product advertising technology developer headed by Jason Lehmbeck, has launched a new product aimed at retailers. According to DataPop, its new OmniAds product uses a retailer''s merchandise catalog to drive advertising on such sites as Google, Bing, Pinterest, Polyvore, Ebay, and Amazon.

Product 159

Product Advertising Google Los Angeles 159

socalTECH

JANUARY 31, 2017

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. Ezoic said the acquisition will give it the ability to connect with more publishers and site owners. Financial terms ofthe buy were not announced.

Blogging 100

Blogging Advertising Sites Acquisition 100

socalTECH

MAY 14, 2013

Video publishing software developer Beachfront Media is expanding into the mobile ad market today, saying that it has launched a new platform called Beachfront.io , which will help developers monetize their mobile apps with video advertising. beachfront builder advertising mobile development software' READ MORE>>.

Mobile 145

Mobile Burbank Advertising Tool 145

socalTECH

MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S.,

Mobile 205

Mobile Services Tips Sites 205

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Applying that solution to our job matching site made perfect sense. That’s why we’re planning on building most of our sites this way in the future. That’s why we’re planning on building most of our sites this way in the future.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. sodahead polling software wordpress poll wppoll question answer publishing advertising' READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

Break.com 100

Break.com Develop Development Screening 100

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

JANUARY 14, 2015

Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. nativo publishing advertising automation software fodors techtarget justin choi' Nativo is led by Justin Choi.

Advertising 100

Advertising Software Development Los Angeles Software 100

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

socalTECH

JULY 11, 2013

Burbank-based Beachfront Media , the developer of video software tools headed by Frank Sinton, is further extending its outreach to app developers today, with a new set of SDKs. Beachfront said the SDK includes a video player, video management tools, video analytics, and video advertising tools. READ MORE>>.

Mobile 171

Mobile Media Burbank Tool 171

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps. READ MORE>>.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 The Interactive Advertising Bureau defined a set of rich media units rooted in familiar ad sizes and called them Rising Stars.

Advertising 40

Advertising Media Mobile Buzznet 40

socalTECH

NOVEMBER 22, 2010

Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. READ MORE>>.

Sales 153

Sales Social Media Advertising Sites 153

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

AUGUST 7, 2014

Retention Science develops marketing software to help online retailers re-engage customers, applying big data and predictive algorithms to analyze the individual behavior of visitors to online retailers'' sites. retargeting advertising analytics software capital venture science retention' READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

socalTECH

JUNE 29, 2011

Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

Acquisition 214

Acquisition Advertising Content Sites 214

socalTECH

JANUARY 20, 2016

Los Angeles-based Tongal , the online crowdsourcing site which helps brands and studios create content by tapping into a pool of creators, said Tuesday that it will be represented by the United Talent Agency (UTA).

Advertising 100

Advertising Content Los Angeles Sites 100

socalTECH

NOVEMBER 19, 2012

advertising campaign developed by Santa Monica's DW+H, to help position it as a national brand. The new site looks to be a reaction to the pushback TrueCar has seen from automotive dealers, who were put off by TrueCar's consumer-centric, discounted pricing focus, according to TrueCar.

Truecar 206

Truecar Santa Monica Pricing Advertising 206

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. Seeding is the most expensive aspect of a viral marketing campaign, with some video sites charging in excess of $10,000 to be featured on their home page for one week.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. All of those sites will serve up search results from TweetUp. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

InfoChachkie

JULY 9, 2012

Despite the snarky rumors that Google’s content development program was poorly managed at its outset (e.g., Before the creation of YouTube networks, a handful of leading YouTubers were generating over $100,000 in revenue per year, simply by running run-of-site YouTube ads.

Google 133

Google Develop Development Funding 133