Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

JANUARY 8, 2020

We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. It ends up being good for both. For an advertiser, you have to look at whether or not the message is even available to the audience. Why podcasting?

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

FEBRUARY 7, 2012

Southern California has had its share of new startup accelerators launch in the last few months, however, few people here have actually experienced an accelerator firsthand. Alex Benzer: I'm actually building two startups. SocialEngine is four years old, and that's the startup we applied to TechStars with.

Startup 242

Startup CTO Coach Blogging Social Media 242

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

Tech Zulu Event

FEBRUARY 5, 2014

The Annual TechZulu Startup Forecast is one of our most anticipated events. Richard Wolpert – Managing Director of Amplify.LA, startup incubator and Venture Advisor at Accel Partners. In addition, we had a fully stacked line up of showcasing startups with Causora , Floshare , Kiosked , and Yekra.

Startup 95

Startup Google Education Venture Capital 95

Startup Professionals Musings

JANUARY 27, 2011

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Media 91

Media Startup Company Companies 91

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Customer 99

Customer Custom Startup Content 99

socalTECH

OCTOBER 3, 2019

We caught up with Soylent VP of Marketing, Andrew Thomas , to hear how the company finally decided to embrace the nameand the frequent trolling on social mediato instead emphasize the sustainable aspects of its products, as well as the new product line, with Plants, Not People.

Marketing 100

Marketing Startup Social Media Product 100

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. If the user shares the add on social media, they earn an extra $.25.

Startup 79

Startup Mentor Platform Help 79

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutelier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 201

Education Sites Startup News 201

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. In fact, we are all media companies now, with our cell phones, computers, and professional-looking publishing tools.

Entrepreneur 111

Entrepreneur Startup Content Media 111

Tech Zulu Event

JUNE 11, 2013

Silicon Beach Fest is gearing up to showcase the most promising startups and visionaries from across LA’s growing startup entertainment ecosystem. More than 150 speakers include top executives from local accelerators, venture capitalists, entertainment powerhouses, brands, and emerging and established start-ups.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Both Sides of the Table

APRIL 23, 2011

One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. Richard De Silva started off as a journalist with the Washington Post after growing up in D.C. Startup after Iron Planet? (6:00 1:00 – 3:40).

Capital 265

Capital Venture Capital Veoh Startup 265

Startup Professionals Musings

DECEMBER 14, 2015

Image via Flickr by Side Wages Some entrepreneurs forget that they need an innovative business model along with an innovative solution to have a successful startup. That’s why I say “two heads are better than one” in a startup. Business work should start only after the product is done."

Technical Review 60

Technical Review Startup Social Media Competition 60

Tech Zulu Event

APRIL 24, 2013

Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. This is the most important role because this person graduates a company from startup to viable long-term business. Richie is also an entrepreneur, connector and Investor.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 12, 2013

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Marty Zwilling.

Startup 98

Startup Social Media Study Guide 98

socalTECH

MAY 16, 2012

Looking to help voters educate themselves better on the candidates, and the issues, Taylor Peck and Nick Boutleier came up with iSideWith (www.isidewith.com), a cleverly built site which lets users input their opinions on issues important to them, and helps the compare and match their answer with the positions of all of the candidates in the race.

Education 171

Education Sites Startup News 171

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Thiel is providing his mentees with capital to make their startups a reality. People love the fact that Microsoft was started in a garage.

Startup 92

Startup Capital Blogging Ideas 92

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

NOVEMBER 12, 2013

It seems like everyone has an Internet startup these days. So what are the key strategies that can improve the success odds for your online startup? Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Do them all.

Social Media 93

Social Media Content Startup Web 93

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software?

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

FEBRUARY 6, 2019

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Marty Zwilling.

Social Media 70

Social Media Study Guide Examples 70

SoCal CTO

MAY 15, 2009

Individuals use social networking sites such as LinkedIn and Plaxo as career-advancing tools, even more useful in a down economy. Corporations increasingly see social media as a key PR, communications and marketing medium. This Panel will explore issues such as: How can companies best utilize social networking media?

Social Network 150

Social Network Networking Yammer CTO Hire 150

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Marty Zwilling.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Tech Zulu Event

AUGUST 13, 2010

SXSWi is five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space. TechZulu is helping the startup community out by listing all the great startup/entrepreneur oriented panels. Bootstrapping: Score PR for Your Start-Up, On the Cheap.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Both Sides of the Table

JANUARY 14, 2014

Social media users are over 60% more likely to check email at least four times a day than those who don’t use social media. Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. But let me start with some data. Higher education.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

NOVEMBER 3, 2009

ZexSports and PacSun are putting an amazing panel together to discuss the value of key social influencer's, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI. Scott grew up racing motocross, BMX and mountain bikes.

Social Media 75

Social Media Social Network Media Writing 75

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Focus on customers.

Guide 40

Guide Social Media Content Advertising 40

Startup Professionals Musings

AUGUST 22, 2010

A couple of weeks ago I was privileged to meet Lon Safko, probably most recognized as the author of his best-selling book " The Social Media Bible.” Marty: Welcome to Startup Professionals interviews. Marty: Welcome to Startup Professionals interviews. Tell us what you do these days. That's mine.

Entrepreneur 83

Entrepreneur Social Media Startup Patents 83

Startup Professionals Musings

NOVEMBER 27, 2017

In my role as an angel investor in startups, almost every pitch I see highlights some real innovation in technology, business model, or market opportunity. It’s amazing how many proposals I see that are “me too” with only slight or abstract differentiation from other social media sites, ride sharing, or collaboration tools.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

FEBRUARY 18, 2016

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Marty Zwilling.

Social Media 62

Social Media Study Guide Examples 62

Both Sides of the Table

DECEMBER 5, 2010

It was an online community like CompuServe and eventually started offering people dial-up access to the Internet for a monthly fee. But AOL brought online services, email, chat and discussion boards to the masses and thus educated a generation that paved the way for others. We started uploading images of ourselves to our blogs.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech.Co

JANUARY 10, 2018

If you’re needing some tips to jumpstart your strategy and attract female consumers, take this advice from these female startups founders. Connecting with your customer via social media, forums or advertising is the norm these days, but there’s nothing as strong as building a community around your brand. – Rose.

Tips 71

Tips Customer Custom Dollar Shave Club 71