Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Marketing Framework Social Media Media 127

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

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Advertising Marketing Startup Framework 66

TechCrunch LA

SEPTEMBER 6, 2018

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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Help Startup Activision Media 115

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Our other shows are about sports, entertainment, movie reviews, university news--all of the things that fit under the umbrella of news.

Media 196

Media News Startup Technical Review 196

Both Sides of the Table

MARCH 12, 2016

Today I want to talk briefly about why I believe Snapchat is an important media company. I’ve heard the new media doubters before as nobody thought Google, Facebook or Twitter would ever make money. From the business perspective you need to understand a few things about media and video in particular.

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Snapchat Advertising Media Platform 150

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

Tech Zulu Event

JULY 31, 2014

The event attracted over 500 distinguished attendees from around the world in the digital media and technology industry including advertising, media, data, eCommerce, software, social and gaming. The event also showcased a variety of promising startups from digital media, mobile, cloud, entertainment, advertising, and eCommerce.

Media 84

Media Technology Truecar Southern California 84

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

socalTECH

NOVEMBER 19, 2018

Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. We present them with many advantages as they go on our platform.

Content 113

Content Startup Mobile Platform 113

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

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Customer Custom Entrepreneur Advertising 226

Tech Zulu Event

DECEMBER 31, 2013

Trance media consists of some of the best music known to the world. According to Wikipedia, it is not to be confused with traditional cross-platform media franchises, sequels or adaptations. We consume more media today, than ever before. It’s also a great means of watching people actually go into trances. Let’s face it.

Entertainment 78

Entertainment Platform Media Advertising 78

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

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Hollywood HTML Software Review Advertising 100

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. How did you get into this - looks like you came from the entertainment world? Sherry Gunther: Honestly, content is content.

Media 150

Media Tech Coast Angels Social Network Content 150

TechCrunch LA

JANUARY 23, 2020

It has inked a licensing deal with Merlin , the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available.

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Services Los Angeles Media Marketing 182

socalTECH

AUGUST 17, 2020

The reason for this business, is folks are always going on social media to recommend products to their friends, but they're not making any money from it. If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things.

Help 113

Help Commerce Platform Orange County 113

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. We also are dong the Twilight premiere from LA.

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Paramount Entertainment Hollywood Content 187

Tech Zulu Event

NOVEMBER 25, 2013

And this in a nutshell, is what our lives as media consumers has turned into: a constant stream of impatience and auto-pilot interactions with ads. Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. Use digital media to change the way we consume media and shop.

Entertainment 98

Entertainment Advertising Startup Media 98

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Entrepreneurs Get More Customers. <Break here> Skimlinks For The Video Age. .

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

FEBRUARY 4, 2009

The convergence of the Internet and the entertainment business has made Los Angeles a hotbed of activity in the online entertainment industry, attracting companies from all over the country interested in connecting Hollywood with the Internet. 90 of the top 200 brands have advertised with ManiaTV through our history.

Entertainment 100

Entertainment Advertising Hollywood Startup 100

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

JANUARY 27, 2011

Nick Higgins: Adconion was founded six years ago as an advertising network. We started internationally, and built out our international platform first, and rolled it back into the U.S. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

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Santa Monica Content Platform Networking 149

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? Basically, that disruption is 18-34 year olds have changed how they consume media.

News 173

News Entertainment Startup Bertelsmann 173

socalTECH

JULY 18, 2012

Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging. Brands that have a fan base can use it as a marketing platform, and they can push things out to their list. Now, we're doing a push with a social agency, and are just starting to pull the trigger on advertising.

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Social Network Mobile Media Examples 246

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Nick Tran, Director of Social Media for Taco Bell. Get likes and subscribers.

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Dollar Shave Club Tips Marketing Sales 106

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

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Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

AUGUST 29, 2013

We uploaded the photo to Instagram and Facebook, told our friends and family what an amazing flying experience we had, touting the airline, yet we missed the interaction with the brand itself and any response or kickback for their recommendation and advertising on their behalf. No, we are currently self funded but entertaining offers.

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Advertising Social Media Entertainment Media 98

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

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Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. The conference is primarily targeted to people with a passion for the YouTube platform. To immerse themselves in the culture where their potential customers are actively involved = YouTube. That’s over 800% growth in just 4 years.

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Conference Hollywood eHow Content 99

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. The old media companies were resistant to change. Advertising is approaching $50 billion dollars online, whereas licensing is maybe $1 billion on a good day,” said Tanz. “It

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. Richard Yen: We're fairly broad in respect to digital media.

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Southern California Media Venture Capital Invest 100

socalTECH

DECEMBER 1, 2008

In what looks to be a challenging funding climate for entrepreneurs, we thought it would be interesting to talk to one fund which is still making investments--Saban Ventures (www.saban.com)--a new, digital media focused venture capital fund located in Los Angeles. Richard Yen: We're fairly broad in respect to digital media.

Capital 100

Capital Southern California Media Venture Capital 100

Tech Zulu Event

OCTOBER 24, 2013

Speakers: [Moderator] Scot Rubin - Owner NITROPOD /SVP Digital Media Big Door /Cofounder G4TV. Scot has been an entrepreneur and executive responsible for the launch of several interactive entertainment ventures. He also leads mergers and acquisitions and ran the acquisitions of SGN, MindJolt and HallPass Media.

Technical Review 76

Technical Review Technology Activision Entertainment 76

Tech Zulu Event

JULY 10, 2015

The ten companies in this year’s program represent a diverse cross-section of technologies, and are inspired by their visions for the applicability of these technologies in the media space. imperson provides an artificial intelligence platform enabling fans to have conversations with their favorite movie and TV characters.

Class 40

Class Artificial Inteligence AMA Platform 40

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. When I joined the company, I found an amazing technology platform and analytics capability.

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Content Screening Mobile Customer 189

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. What’s your point of view on next generation video entertainment? (34:30

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Capital Venture Capital Veoh Startup 265

InfoChachkie

AUGUST 7, 2013

Entertainment." margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. Next up was Nick Tran, Taco Bell''s "Social Media Lead." Never heard of VidCon?

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Course Advertising Social Media Content 190

Tech Zulu Event

JANUARY 19, 2013

TechZulu had the pleasure again this year to help bring all the New Media Expo (NMX) 2013 Keynotes sessions live. Dana White discusses The UFC’s rise to become one of the leading global sports brands through success with social media, community engagement and game-changing steps including connecting pro athletes with fans online.

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Social Media Media Blogging Platform 72