socalTECH

OCTOBER 21, 2008

Irvine-based Specific Media, a major online advertising network, has rolled out a new product geared at offline sales reporting, the firm disclosed today. According to Specific Media, the new tool will help reveal the correlation between online advertising campaigns and offline purchase behavior. READ MORE>>

Sales 100

Sales Media Report Advertising 100

Tech Zulu Event

JUNE 10, 2014

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. As the line blurs between tech and entertainment, and as Silicon Valley seeks synergy with L.A.’s One after another, tech and entertainment companies – and hybrids of the two – have taken root here. commercial real estate market.

Entertainment 108

Entertainment Santa Monica Journal Belkin 108

Tech Zulu Event

APRIL 25, 2011

Join us tonight live at 8pm PST from UCLA Korn Hall for Digital LA’s Branded Entertainment panel right here on TechZulu. They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. Matt McMahon, Fox Digital Entertainment, VP Mobile. Originals is Yahoo!’s

Entertainment 96

Entertainment Yahoo Electronic Arts Social Media 96

socalTECH

FEBRUARY 27, 2013

Selectable Media , a digital advertising firm which lets users unlock digital content in exchange for interacting with brand advertising, said today that it has expanded to Los Angeles, as part of a growth in its footprint. The expansion came alongside the opening of a new office in Chicago.

Media 164

Media Avalon San Diego Advertising 164

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

AUGUST 24, 2009

Los Angeles-based Gorilla Nation reported Monday afternoon that it has signed on World Wrestling Entertainment as a client. Tags: gorilla nation wrestling online advertising. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Advertising Web Entertainment 133

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Here are videos from the Loud Network and from Orabrush’s “Diary of a Dirty Tongue” The post YouTube Marketing | Top 8 Tips to Increase Sales with Video appeared first on TechZulu.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

TechCrunch LA

MAY 13, 2018

Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment , the collaboration between Nike and Lamar marks a series of firsts for the world’s largest sports and lifestyle brand. The combined effort is the first capsule collection that Nike has done with a musician.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

socalTECH

OCTOBER 15, 2008

Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website.

Buzznet 124

Buzznet Anthem Redpoint Entertainment 124

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 95

Media Framework Social Media Metrics 95

socalTECH

FEBRUARY 4, 2013

We caught up with Dan to hear about how the firm is going beyond online sales, and making shopping online for fashion as much entertainment as e-commerce. Dan Murillo: Little Black Back is what we call an entertainment shopping company. It's loosely based on the Japanese concept of a "lucky bag sale". READ MORE>>.

Commerce 153

Commerce Sites Entertainment Social Network 153

socalTECH

NOVEMBER 12, 2008

Los Angeles-based Agility Studios said Wednesday that the firm has launched a new entertainment studio focused on digital media. According to the firm, it was founded by Scott Ehrlich, Larry Tanz, and Keith Quinn, and will focus on transforming digital media firms into viable businesses.

Equity 100

Equity Entertainment Media Advertising 100

Tech Zulu Event

NOVEMBER 25, 2013

Enter Vidzey , the in-video shopping platform that seamlessly combines media, entertainment and e-commerce. We discuss advertising, Vidzey’s story, technology, business, interns, and entertainment. Valuable personality traits in his previous life working in entertainment, no doubt. ” THE SALES PLATFORM.

Entertainment 98

Entertainment Advertising Startup Media 98

TechCrunch LA

AUGUST 15, 2018

The company counts major clients like TripAdvisor, Lululemon, HD Supply, Express Scripts and Spirit Airlines, among its roster of customers and will use the funding led by Battery to further expand its sales and marketing and product development efforts. “We were impressed with AuditBoard’s product and its customer traction.

Startup 155

Startup Cerritos Los Angeles IBM 155

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Entrepreneurs Get More Customers. <Break here> Skimlinks For The Video Age. .

Customer 133

Customer Custom Entrepreneur Advertising 133

SoCal CTO

MAY 15, 2009

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He has also been a Regional Sales Director and National Account Director for Facebook.

Social Network 150

Social Network Networking Yammer CTO Hire 150

Tech Zulu Event

JULY 26, 2011

Vice President of Brand & Entertainment Sales; Partners with brands, agencies & entertainment studios/networks for live broadcasted events in addition to fulfilling advertising solutions, integrated marketing, & sponsorship opportunities; Formerly worked at MySpace Video & NBCU Digital.

Entertainment 74

Entertainment Networking Advertising Web 74

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Tech Zulu Event

NOVEMBER 11, 2013

The theme for Silicon Beach Fest Hollywood is startups and Hollywood, featuring leaders from movie studios, music labels, agencies, and startups in entertainment – how Hollywood studios are investing and working with startups, and how Silicon Beach startups are making entertainment businesses.

Hollywood 100

Hollywood Screening Ideas Entertainment 100

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Advertisers include Target, Kraft, Huggies, Hyundia, and more. Rachael Wexler, Glaser Weil Fink Jacobs Howard Avchen & Shapiro LLP, digital entertainment lawyer. Scheduled Speakers Include.

Content 80

Content Silver Lake Electronic Arts THQ 80

Tech Zulu Event

AUGUST 21, 2013

Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. Stephanie Lin, Senior Marketing Director at BareMinerals, a brand who had a huge booth offering free makeovers to attendees, said that they are moving away from traditional advertising. They get that no one wants to be sold to anymore.

Conference 99

Conference Hollywood eHow Content 99

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Long-term sales. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 25, 2014

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Sell yourself as the expert, and business sales will follow. They want a personable brand, before they will consider the product.

Customer 99

Customer Custom Startup Content 99

Startup Professionals Musings

OCTOBER 25, 2019

Many companies try to recover with more advertising and rebranding, and discover that these strategies don’t work well in today’s market. Nordstrom “remembers” the sizes of customers, and Chanel follows up sales with handwritten notes from associates. In many cases, a thoughtful gesture is more than enough. Customers don’t wait today.

Customer 54

Customer Custom Technical Review Design 54

Startup Professionals Musings

SEPTEMBER 3, 2013

Broadcast sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Channel incentives or rewards.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

AUGUST 20, 2010

The company was founded in 2007, and the initial emphasis was to deliver to end users a personalized content portal on their smart phone, learning what they like anticipate what they'd like to see, and pay for it using personalized advertising. We did a successful trial in 2008. So how does this fit into the mobile world and B2B?

Content 189

Content Screening Mobile Customer 189

Startup Professionals Musings

FEBRUARY 20, 2013

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. Sell yourself as the expert, and business sales will follow. They want a personable brand, before they will consider the product.

Entrepreneur 111

Entrepreneur Startup Content Media 111

socalTECH

OCTOBER 29, 2008

The first market is in brand advertising, where we're working with ad companies and clients to create solutions for shows and exhibitions where guests can interact with a brand. The second one is in the entertainment market. If you think about our clients--advertising and entertainment--Los Angeles was a pretty good place.

Startup 100

Startup Advertising Los Angeles Sales 100

Startup Professionals Musings

JANUARY 31, 2011

Internet marketers see it as a better way to target consumers, and even retarget them to close a sale. Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) Branded entertainment. Incentives or rewards.

Services 91

Services Startup Competition Entertainment 91

Startup Professionals Musings

AUGUST 2, 2012

Sponsorships and advertising. If your B2B contacts check-in regularly at certain types of locations (entertainment venues, stores, etc.) then you may want to consider potential sponsorships or advertising opportunities with that business or venue. Branded entertainment. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

JULY 31, 2013

Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. 7 – The line between art and marketing/advertising is now very blurry. Videos are under 2 minutes.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

socalTECH

OCTOBER 4, 2012

We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. I started writing, doing production, and wrote a winning student short, and also worked at Creative Artist in film distribution and sales.

Web 187

Web Content Startup Education 187