TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. For example, let’s consider Mark. That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. A solid LLM integration can transform the way they interact with your platform.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

MAY 12, 2017

The way we're doing that, is we are creating video content, which we distribute across social platforms. We had lots of success reaching the GenZ and millennial audience with video content on that platform. He's deployed that in the advertising world, and has been involved in making some of the biggest automotive films of all time.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Startup Professionals Musings

JANUARY 15, 2022

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 126

Social Media Media Startup Platform 126

Tech.Co

MARCH 25, 2022

They have a point: Other companies in similar businesses — advertising and delivery — have also seen declines in stock value lately, with Shopify, DoorDash, and Meta all lowering in valuation. Instacart Explores Advertising. For example, Walmart Grocery charges $9.99 per month or $98 per year.

Advertising 116

Advertising Tool .Net Google 116

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016.

Social Media 67

Social Media Blogging News Advertising 67

Frank Addante

APRIL 9, 2013

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. In digital advertising, we have it backwards. Another great opportunity within the digital advertising: those segments of the industry that contain characteristics of “expiring” inventory markets such as travel.

Advertising 59

Advertising Sales Software Platform 59

Startup Professionals Musings

APRIL 14, 2021

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions. All of these tend to override cost and usability.

Custom 172

Custom Customer Social Media Technical Review 172

socalTECH

JUNE 8, 2011

They are using DealCurrent as the deal platform for all of their clients. We see those three products working together, as features of one platform which both can be used independently, as well as together. So, we took that contest and crowdsourcing platform, and started ArtisticHub. What's the story behind Deal Current?

Platform 263

Platform Training Software Review Advertising 263

socalTECH

APRIL 30, 2013

Yet, it seems like there''s no easy way to specifically advertise on those games, or a way for those game developers to monetize that audience. However, Mobigirl Media (www.mobigirlmedia.com), a new mobile advertising network, is looking to change that by specifically creating an ad network focused on girls.

Mobile 208

Mobile Networking Media Advertising 208

socalTECH

NOVEMBER 21, 2014

More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Real time bidding allows advertisers to bid on users in a particular market, who are likely to be purchasing that company''s product.

Media 162

Media Advertising Startup Platform 162

Startup Professionals Musings

NOVEMBER 20, 2022

Value to second-order customer advertisers is key. For example, Netflix uses a digital model to unbundle television programming, creating new customer value. Even advertising and search results are personalized per user for maximum impact and improved business return. Internet disruptors make prices and margins transparent.

Custom 103

Custom Customer Competition Netflix 103

TechCrunch LA

JANUARY 19, 2020

But TiMi contended that these platforms are not essential to a game’s success. It’s not hard to find examples of games that didn’t succeed even with [support from] WeChat and QQ.” WeChat launched its long-awaited paywall for articles published on its platform . That’s finally changing.

Tips 149

Tips Activision Mobile Tool 149

socalTECH

OCTOBER 20, 2010

The firms said that PepsiCo will use BAT's platform, and that Pepsi will be the first sponsor of BAT's new netBAT content experience. An example of BAT's technology is an interactive toolbar embedded within those news photos, which can pull up additional photos, news articles, Twitter streams, and more on photos of known celebrities.

Technology 160

Technology News Content Advertising 160

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

TechCrunch LA

MAY 12, 2020

The PlayerFM deal stands out as an example of what the company looks for in an acquisition target, said Ritter. “Our strategy is to build as large a user base over mobile and distribute advertising across that platform.” “We see ourselves as a media company,” said Ritter. ”

Acquisition 136

Acquisition Media Los Angeles Google 136

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

Help 115

Help Startup Activision Media 115

Tech.Co

NOVEMBER 23, 2015

These alternative platforms have, in turn, grabbed the attention of entrepreneurs who recognize the market vertical isn’t shrinking anytime soon. Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action. Most recently, I came across Givvr.

Help 95

Help Pepperdine Social Media Advertising 95

socalTECH

DECEMBER 11, 2018

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. Jordan Glazier: For example, say you have a friend coming to San Diego, and they ask you where they should stay. How does this work?

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. I’ll explain in detail below. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

JANUARY 8, 2020

Bill Curtis: It's by far the most exciting platform right now. In our current case, we realized that radio is seeing channel and platform flipping like never before, websites are calling a three second view of an ad an impression, and the bounce rates for websites so high, it's kind of embarrassing. It ends up being good for both.

Media 150

Media Report Advertising Content 150

Startup Professionals Musings

APRIL 13, 2019

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

FEBRUARY 23, 2020

Value to second-order customer advertisers is key. For example, Netflix uses a digital model to unbundle television programming, creating new customer value. Even advertising and search results are personalized per user for maximum impact and improved business return. Internet disruptors make prices and margins transparent.

Marketing 124

Marketing Custom Customer Competition 124

socalTECH

AUGUST 17, 2020

If you're a big influencer, you might get paid by a brand, but every day, people are providing word-of-mouth advertising, posting about their favorite things. We make it really easy for you to add tags before you post something to your own social platform, and before you send a quick reply to your friends on what you've bought.

Help 113

Help Commerce Platform Orange County 113

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

Startup Professionals Musings

MARCH 8, 2017

Spend your time and money on other platforms. Pick the right platform for your business. Within each of the platform categories defined above, there is a right one and a wrong one for your audience. For example, LinkedIn is attuned to business professionals, Facebook is dominated by the social and upwardly mobile crowd.

Social Media 58

Social Media Media Platform Tool 58

socalTECH

NOVEMBER 15, 2010

Last week, Los Angeles-based Datapop (www.datapop.com) announced a Series A funding for the startup, which is developing search advertising products which better tune ads to improve click throughs. What our technology platform does, is determines what about a marketer's offers that will matter to the consumer. Search Marketing.

Yahoo 171

Yahoo Platform Advertising Startup 171

InfoChachkie

FEBRUARY 10, 2014

Research In Motion''s (RIM) rebranding effort earlier this year is a classic example of a company attempting to overlay a new brand onto a misguided strategy. A prime example of an emerging startup, which has pulled off an effective rebranding effort, is Invoca ( I am an investor through Rincon Venture Partners ).

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 113

Startup Advertising Marketing Platform 113

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly?

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

MARCH 12, 2019

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We have built an application services platform for vehicles, and our first customer was actually USAA. If you think about it, advertising is trying to get you to do two things.

Artificial Inteligence 113

Artificial Inteligence Startup Commerce Platform 113

socalTECH

JANUARY 11, 2019

For example, they might want to see what version of a song to put on an EP or not, or which songs they might want to put additional marketing behind on other platforms. What makes us different from streaming platforms, is that when you're sitting in the back of a car and ride share, you're sitting in an unbiased environment.

Startup 100

Startup Advertising Marketing Platform 100

Both Sides of the Table

APRIL 23, 2011

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. Richard coincidentally cites Mike Yavondite’s Qiigo as an example; Mike was a guest on TWIVC later that day. An example is Metacafe, a Highland Capital portfolio company. 37:00-40:30).

Capital 265

Capital Venture Capital Veoh Startup 265

socalTECH

APRIL 14, 2011

It was built originally on the Twitter platform to talk about stocks, and all users had to do was add a dollar sign to ticker symbols to give it context. For example, you can add $AAPL to separate the post from regular posts, which we pulled into our own search around that ticker. Our goal is to build a sustainable business.

Ideas 248

Ideas Web Startup Content 248

socalTECH

JULY 27, 2015

One of the side effects of the war over Flash, has been with advertisers--particularly in Hollywood--who rely on Flash to help display their advertising banners and video to users. Matt Cooper: What we're really trying to do, is reshape the advertising space. We've figured out how to take the banner into 2016 and beyond.

Hollywood 100

Hollywood HTML Software Review Advertising 100