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How powerful has new media advertising become?

Berkonomics

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But now there’s new media…. And here’s the most powerful new media model. first appeared on BERKONOMICS.

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GumGum Gets $22M More For Advertising AI Software

socalTECH

Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

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Spotter Expands Partnership With Havas Media Group

socalTECH

Los Angeles-based Spotter, which connects creators with funding to develop content for brands and businesses, and media agency Havas Media Group (HMG) North America said today that the two are in a new partnership. Financial details of the deal--which will fund more investments in YouTube creators--were not announced.

Media 100
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VideoAmp Pulls In $70M Funding Round

socalTECH

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113
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Adaptive Medias Raises $5.2M

socalTECH

Irvine-based Adaptive Medias , the provider of programmatic advertising technology, said this morning that it has raised $5.2M The publicly held company did not say where the new funding came from. Adative Medias said it will use the funding for sales and marketing, as well as general corporate purposes.

Media 138
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Adaptive Medias Names CTO

socalTECH

Irvine-based Adaptive Medias , the developer of programmatic advertising technology which acquired StartEngine''s Ember back in December, said Thursday that it has named Bryan Nguyen as its Chief Technology Officer. One of Adaptive Medias'' largest shareholders is Ben Padnos, the Internet entrepreneur behind such companies as DONE!

Media 153
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True(X) Media Finds $6M

socalTECH

Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures.

Media 147