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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable.

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ReachLocal Adds Display Advertising

socalTECH

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>.

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Rubicon Project Bolsters Executive Ranks

socalTECH

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm. READ MORE>>.

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

Most startups and investors I know don’t have unlimited funds, so the first question they should ask and do ask today, is “When is your company going to be profitable (self-sustaining)?” Solutions that may be viewed as “nice to have” or “satisfies a higher-level need” won’t get funded. Design a product or service that you can sell.

Platform 118
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ReachLocal Creates Ad Marketplace

socalTECH

Woodland Hills-based ReachLocal has launched a new, online marketplace for local advertising, saying Monday that it has created a new "ReachLocal Xchange" platform which will allow websites to tap into local advertisers. Tags: reachlocal online advertising marketplace. READ MORE>>.

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FlipGloss.com Targets Fashion Market

socalTECH

Venice-based FlipGloss Media announced this morning that it has launched a web site targeted at the fashion, design, travel, and lifestyle photography markets. The new site--funded by Forbes Media--said it is looking to create a "new visual discovery experience" for consumers. The advertising-driven site said it was founded by Yahoo!

Marketing 100
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FatTail Raises $3M

socalTECH

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. According to FatTail, Ted Meisel, former CEO of Overture and president of Yahoo! Search Marketing also participated in the funding.