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GumGum Gets $22M More For Advertising AI Software

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Santa Monica-based GumGum , which develops artificial intelligence software for the advertising and media market, has raised $22M more in a funding round, the company said on Thursday. According to the firm, the new $22M funding came from Morgan Stanley Expansion Capital, NewView Capital, and Upfront Ventures.

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Yahoo Confirms Ross Levinsohn Hire

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Internet portal Yahoo confirmed Wednesday afternoon that it has hired Ross Levinsohn , former head of Fox Interactive Media, and current venture capitalist at Fuse Capital, as its new Executive Vice President of Americas. Tags: yahoo ross levinsohn executive media content. News of the hiring was first reported by AllThingsD.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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ReachLocal Adds Display Advertising

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Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>.

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DataPop Raises $7M

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Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures. READ MORE>>.

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DataPop Gets $1.7M

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Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo! READ MORE>>.

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Rubicon Hires Two Execs

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Trenda was most recently VP Global Partnerships at AOL, and also served at Advertising.com, Yahoo, Overture and GoTo, among other firms. Matza was most recently VP of Product Management at Experian, and also has served at Yahoo, Q Interactive/CoolSavings, and AdForce. READ MORE>>.