socalTECH

MAY 19, 2009

Santa Monica-based Business.com , which provides online directories for B2B purchasing, announced today that the firm has launched a new tool to help advertisers access pay-per-click metrics on the site. Tags: business.com online advertising guide analytics. Business.com is now owned by R.H. Donnelley back in 2007. READ MORE>>.

Santa Monica 100

Santa Monica Metrics Guide Advertising 100

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Tech Zulu Event

MARCH 1, 2010

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Below is a highlight video of the evening.

Google 68

Google eBook JavaScript Mahalo 68

Berkonomics

APRIL 8, 2021

Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Well-tuned metrics are an absolute must. And of course, that could easily require a large amount, far beyond the capability of a small company looking for its initial audience.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 2, 2013

Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics. ROI entrepreneur startup metrics social media business'

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 13, 2019

Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Most recently, that was dMarc, which they sold to Google.

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We're riding that wave, and really changing how things are done. So where are you now?

Startup 174

Startup Metrics Custom Customer 174

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

JANUARY 14, 2011

For example, if you see a TV spot for Toyota, and then Google it, or you see a display ad on CNN and then open up a tab in your browser, talk about it on Facebook, or even walk into the dealership, we're able to quantify, very specifically, what combination of what kinds of media drove that sale and how that activity interacted with each other.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

APRIL 9, 2017

Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

SoCal CTO

NOVEMBER 10, 2009

I then worked as a product manager at NetZero/United Online in the VOIP group, and then most recently at Google as a product manager on the Picasa/Photos team based in Santa Monica. There is a reason that companies like Google and Apple are notoriously tight-lipped when it comes to communicating their product strategy and roadmap.

Product 150

Product Entrepreneur Social Media Google 150

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

MARCH 8, 2017

For example, if your world is printers, your blogging messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, SproutSocial, and HootSuite analytics. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. Find the right tools to analyze the ROI.

Social Media 95

Social Media Media Startup Platform 95

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Competitors: Google (Invite Media) , MediaMath , X+1. Foursquare.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. The conversation shifts over to the work Heather Wilburn is doing with Google AdWords. The company hopes to prepare advertisers for varying screen sizes. Peter Csathy jumps in to answer questions about content.

Startup 95

Startup Google Education Venture Capital 95

Startup Professionals Musings

JUNE 18, 2011

Your Twitter YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different. Get familiar with current social media tools, such as Google Analytics, Omniture, and HootSuite analytics. Find the right tools to analyze the ROI.

Social Media 93

Social Media Media Entrepreneur Platform 93

socalTECH

NOVEMBER 12, 2008

It's just a matter of time--when someone goes to Google and searches for a ball bearing, that search will be dominated by our content. it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Tech Zulu Event

APRIL 23, 2013

Through ongoing analysis and refinement of existing processes, establishment of standards and metrics, team building and mentoring, Sergey has established a foundation and culture in which developers can flourish. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now.

Social Network 92

Social Network Networking Training Summary 92

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140

Tech Zulu Event

MAY 9, 2014

In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Prior to SoundBetter, the only way music and recording artists could recruit the services of professional mixers and mastering engineers was through Google, Craigslist, and referrals.

Startup 111

Startup Mobile Commerce Education 111

Startup Professionals Musings

JANUARY 17, 2022

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Startup 144

Startup Social Media Metrics Custom 144

Both Sides of the Table

DECEMBER 27, 2011

While Google and Facebook will buy “acquihires” (at least as of Dec 2011), many acquirers hate the idea of buying companies that aren’t profitable. The advertiser who bought the ads might pay the ad network in 60 days. It allows you many more exit opportunities. Investors value growth. ” Quick examples: 1.

Startup 418

Startup Venture Capital Sales Technical Review 418

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Noor Siddiqui – Remedy On Glass , helping doctors collaborate using Google Glass. Alex Taub – Social Rank , Twitter metrics and engagement tool. Mike Norman – WeFunder , bringing crowd investing to the world.

Entertainment 99

Entertainment Google Entrepreneur Course 99

Both Sides of the Table

MARCH 25, 2016

In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. The metrics were good but we wondered how much better they would be when we expanded our product. Will a third-party pay (advertisers, data companies)? Let me be very direct. Efficiency?

Startup 150

Startup Marketing Study SEO 150

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. Noah has what I believe he called “Thank You metrics”. NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

APRIL 14, 2014

MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. That portion we call data aggregation where you are looking at one metric across a lot of different data sources. We’re starting to see Google Glass and other interactive personal devices.

Startup 85

Startup Southern California Mobile Software 85

Both Sides of the Table

JUNE 12, 2010

Google Analytics vs. Facebook’s new analytics tool. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Metrics: 50mm users (up from 40mm in Dec 2009), -Competition includes: Spotify , Last.fm.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

APRIL 15, 2019

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Social Media 87

Social Media Metrics Custom Customer 87

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. According to Google data 30% of all restaurant searches now come via mobile devices.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

APRIL 14, 2017

Pick a single metric that is the focus for all growth. Today’s world is full of metrics leading to business growth, including customer logins, revenue per customer, retention, and average solution price. Too many choices confuse all customers, and make your job in marketing, distribution, and support much more difficult. Less is more.

Competition 65

Competition Social Media Metrics Custom 65