Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

APRIL 11, 2022

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Key resources. Every partner has their own set of activities and required resources. It forces you to bridge the gap between idea and execution.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

JUNE 26, 2021

A good place to start is to choose to support a higher purpose, common to all cultures, such as protecting the environment, or helping the underprivileged. That means you need to tune your advertising, business model, and product features to meet multiple cultural norms, and have the broadest appeal.

Startup 146

Startup Resource Summary Entrepreneur 146

socalTECH

MAY 3, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps televisoin advertisers determine the effectiveness of their advertising and creative, said today it has named Peter Daboll as CEO of the company. Daboll also has served at MarketTools, Advertising.com, MediaPlan, Information Resources Inc.

Palomar 113

Palomar Yahoo Advertising Resource 113

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

Startup Professionals Musings

OCTOBER 4, 2019

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. Facebook competed against the model of free customer use paid by advertisers of Google, and the sophisticated data delivery infrastructures of YouTube and Netflix.

Startup 144

Startup Social Media Metrics Customer 144

socalTECH

APRIL 10, 2018

What is Startup Boost , and how is it looking to help early stage startups in Los Angeles? It's a term to help people understand that we're here to help companies get ready to scale. We do that by galvanizing the community to help out. They're willing to give their time, a few hours a week, to help out startups.

Startup 172

Startup Seed Funding Mentor Ideas 172

socalTECH

SEPTEMBER 8, 2014

Los Angeles-based online advertising technology provider Rubicon Project (www.rubiconproject.com) recently had its IPO, making it one of the big success stories of Southern California''s technology startup world. We looked at the market, and thought--why can''t someone do for advertising what the NASDAQ does for stock trading.

Startup 176

Startup Advertising Los Angeles Southern California 176

Startup Professionals Musings

SEPTEMBER 22, 2022

Oprah Winfrey was helped in her career by her relationship with Barbara Walters. Allocate resources to handle bumps along the way. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JULY 1, 2020

In the spirit of helping you prepare and respond positively, I offer my list of the most common new venture founder unexpected realities, with some thoughts on how to mitigate each one: The business seems to be driving you, rather than you driving it. You need all the positive traction you can get to survive and prosper.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. Julie Schoenfeld: When we talked last, we were focusing primarily on helping publisher monetize their archived content.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

SEPTEMBER 24, 2015

Our business is helping those guys make more money, through our better ad product. Our ad product helps them close more RFPs, gives them better engagement, and creates additional inventory which is not just an ad spot on a page. We are primarily focused on publishers. That allows them to justify higher CPMs for those kinds of ads.

Buzznet 100

Buzznet Outsource Development Design HTML 100

Startup Professionals Musings

DECEMBER 17, 2022

He has helped many companies with this problem, and as an advisor to startups, I see the same common themes leading to growth slowdowns. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Startup 106

Startup Pricing Cloud Computing Customer 106

Xconomy

AUGUST 3, 2016

Then Google announced its intent to ban payday and title lenders from advertising in search results. The lack of technology and innovation in the pawn industry isn’t a deliberate choice, but comes from the large number of small, independent shops that lack the financial and technical resources to build a custom e-commerce platform.

Help 40

Help Technical Review Customer Custom 40

Startup Professionals Musings

MARCH 9, 2019

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 98

Social Media Media Metrics Satisfaction 98

socalTECH

NOVEMBER 15, 2011

In what has been an unprecedented surge in interest in helping entrepreneurs, there have been more than a half dozen accelerators--most patterned after the successful YCombinator and TechStars programs elsewhere in the country--established in Southern California in the last month or so. How many companies will you be helping in each class?

CTO Coach 194

CTO Coach Startup Mentor Activision 194

socalTECH

NOVEMBER 3, 2008

The firm said that it is in a "strong financial position with significant cash in the bank" but made the moves to be more focused and thoughful about its resources. A spokeperson for the firm told socalTECH that the change was due to an "unprecedented change in the economic environment." READ MORE>>

SoCalTech 113

SoCalTech Advertising Venture Capital Resource 113

Startup Professionals Musings

JULY 13, 2019

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Key resources. Every partner has their own set of activities and required resources. It forces you to bridge the gap between idea and execution.

Activity 100

Activity Customer Custom Resource 100

Both Sides of the Table

MAY 15, 2010

He had a version of StackOverflow installed here and I thought it was a great resource for entrepreneurs. Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

MAY 14, 2013

That one thing, in the case of Los Angeles-based FamousBirthdays.com , is creating an online resource all about--you guessed it--famous birthdays. If you look at Google Panda, they want you to be the best possible resource for a specific thing. You often hear the advice: do one thing, and do it well. Evan Britton: That''s our model.

Google 236

Google Sites Startup Web 236

SoCal CTO

JANUARY 2, 2013

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. They want someone who understands their current role and can help them be successful there. They may open doors to the next role. For me, I'd use LinkedIn.

CTO Coach 259

CTO Coach Mentor Startup Technical Advisors 259

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co.

Media 175

Media News Organization Content 175

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. The best CEOs realize that they must transition from being individual contributors to team builders and adjudicators who settle conflicts of “resource allocations.”

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

APRIL 3, 2015

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 101

Entrepreneur Resource Social Network SpaceX 101

socalTECH

OCTOBER 4, 2012

Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. It's a hands-on kind of education.

Web 187

Web Content Startup Education 187

Startup Professionals Musings

FEBRUARY 29, 2016

I believe that the resourcefulness to turn constraints into competitive differentiators and new opportunities is a trait that separates the great entrepreneurs from the “wannabes.” Do it yourself with new tools rather than hire outside help. Doing things the way they have always been done only works with unlimited resources.

Startup 57

Startup Resource Entrepreneur Outsource 57

Startup Professionals Musings

MARCH 20, 2020

He has helped many companies with this problem, and as an advisor to startups, I see the same common themes leading to growth slowdowns. Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency.

Pricing 123

Pricing Cloud Computing Customer Custom 123

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We had to find other, more diverse ways to allocate our resources and grow businesses. Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

JUNE 23, 2021

Alex Nocifera: We help the enterprise, large brands, working with brands like US Cellular, Panera Bread, Square, Uber, and help them generate demand for their products and services in a local, acute manner. We have the data where those universities are, we have the human resources and curated marketing labor. What is Field Day?

Marketing 113

Marketing Los Angeles Zag Startup 113

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

JANUARY 12, 2014

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Develop Development Conference 287

Both Sides of the Table

JANUARY 14, 2014

Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. The reduction in screen size has made the economic model of Internet advertising totally inefficient. It’s funny but recently I was at the CornerstoneOnDemand conference in Santa Monica.

Email 339

Email SaaS Venture Capital Google 339

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. We're building this solution to help them. The third, is distribution.

Startup 177

Startup Mobile Culver City Los Angeles 177

Startup Professionals Musings

OCTOBER 25, 2017

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 56

Entrepreneur Resource Social Network SpaceX 56