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Startup Mentors

SoCal CTO

Do you have any suggestions for how to find a good mentor? Great question and I believe that just like finding a Technical Advisor for your startup is critical, finding a good mentor is critical. These are not mutually exclusive and good mentors and advisors get into both. For me, I'd use LinkedIn. Most of us are not Google.

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The Truth Behind Display Advertising: Adomic's Quest For Transparency

socalTECH

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. Similar, we also provide information on what publishers are doing.

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Thank you to our sponsors and advertisers

socalTECH

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Key Information Systems (www.keyinfo.com) Providing IBM Storage Solutions. Advertisers. The Most Informative Chip Technology Conference of the Year!

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8 Key Startup Drivers Bring Pleasure As Well As Sweat

Startup Professionals Musings

There is nothing more inspiring than seeing the results of your mentoring and leadership. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Maybe inspiration is feeding your brain as much information as possible and then figuring out how it connects when the time comes. Reign-in expenses.

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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. With information overload due to the Internet, you need to find your customers, rather than assume they will find you.

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DataPop Gets $1.7M

socalTECH

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

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7 Concepts To Keep In Mind When Running Any Business

Startup Professionals Musings

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” Marketing and advertising are business realties. Planning should keep you focused on what’s important, and prepare you for what lies ahead.