Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed. funding round in November. READ MORE>>.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. magnify360 said it will be adding support for similar campaign tools for Yahoo, MSN, Comssion Junction, and Atlas this quarter.

Advertising 100

Advertising Tool Yahoo Google 100

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. Now, let’s look at Automated Advertising. The Automated Advertising Industry' Sales reps, however, were resistant.

Advertising 76

Advertising Sales Organization Customer 76

socalTECH

NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. We take mobile behavior signals, and create actionable insights to power advertising, business intelligence, and measurement.

Advertising 100

Advertising Mobile Social Media Startup 100

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. a month for a subscription.

Metrics 207

Metrics Sites Advertising Web 207

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. The information provided was all pulled from data he’s already entered - just Mark, Houston, Math Teacher, Teach for America. Populating them can be hard work, especially when the content needs to be just right.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 110

Startup Entrepreneur Capital Examples 110

Startup Professionals Musings

OCTOBER 17, 2018

Unfortunately, your personal assessment that you have traction probably won’t be convincing to potential investors and partners, so it’s important that you create and track your progress against some metrics. Define metrics on customer feedback and user counts. Count connections with experts, media, and influencers.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 93

Startup Entrepreneur Capital Examples 93

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

DECEMBER 11, 2017

They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. You have to make sure your cost of acquisition, retention rates, and conversion metrics are all in place. We're riding that wave, and really changing how things are done. So where are you now?

Startup 174

Startup Metrics Customer Custom 174

TechCrunch LA

SEPTEMBER 7, 2021

To help companies make informed business decisions, we are building statistical models that show information at higher-than-the-platform level. But then Facebook became a more crowded platform, and the same happened with Google: more advertisers, higher CPM and a more competitive environment.

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Tips 55

Tips Startup Entrepreneur Examples 55

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? A responsible entrepreneur promotes both loyalty and responsible consumption by educating consumers so they can make more informed decisions about their purchases, based on ecological footprints, and other sustainability criteria.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

JANUARY 25, 2016

According to many observers , we can thank or blame technology for these higher expectations, providing information at the speed of light, leading everyone to expect more. It must be written down, with measurable team objectives, validated by metrics and compared against competition. Engage your best customers in the process as well.

Customer 55

Customer Custom Startup Coach 55

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. If that’s too many options, pick one, such as “Informative”, and you have yourself a great foundation for building an online audience. 02% from tweets.

Social Network 106

Social Network Metrics Technical Review Sites 106

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

Marketing 58

Marketing Startup Social Media Newsletter 58

Tech Zulu Event

DECEMBER 4, 2014

Twitter’s initial access to its analytics dashboard was just limited to advertisers, Twitter card publishers, and verified users. It provides key metrics that allow you to have a better understanding of your tweets. Check these information through your analytics dashboard.

Content 93

Content Marketing Social Media Journal 93

socalTECH

JUNE 1, 2011

One of the biggest forces that has emerged in the Internet in recent years has been crowdsourcing, the way the web has empowered users to drive the creation of content and information online. You can slice and dice information and pivot on almost anything, if that data is well-linked. How long has the site been up and running?

Startup 195

Startup Platform Sites Java 195

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity. Tell your story.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

NOVEMBER 12, 2008

Once, is we've licensed content from sources, two, is companies can take control of their profile and customize their information, and three, we've harvested information off the Internet to augment the profiles. So, the core revenue model is online advertising. B2B advertising is really an interesting story. READ MORE>>

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

socalTECH

JANUARY 15, 2009

We also provide the consumer a slew of tools, that will help them upload their resume and manage their online identity, plus we also have a resume builder function, detailed metrics on exactly who is viewing their resume, and the ability to create and manage multiple versions of their resume. Are those resume public or private?

Startup 140

Startup Yahoo Sites Oversee.net 140

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate.

Social Media 100

Social Media Social Network Examples Startup 100

Tech Zulu Event

MARCH 1, 2010

That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. to buy my eBook”.

Google 68

Google eBook JavaScript Mahalo 68

socalTECH

SEPTEMBER 30, 2009

For us, digital media means consumer Internet, online advertising, mobile, gaming, and most importantly--this is Rick and my background--next generation infrastructure to support consumption of this media. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Tech Zulu Event

MAY 9, 2014

In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. For more information on 500 Startups, be sure to visit their website. Their solution is ingenius in its design. Rapt.FM – Rap battles over live chat. A Huge Thank You!

Startup 111

Startup Mobile Commerce Education 111

Tech Zulu Event

APRIL 14, 2014

That concept of connecting information together was something that was really important to me and I wanted to communicate in the name. MW: At my previous company, I was running big online advertising campaigns and delivering – in this case – leads to clients. Is the amount of information we receive affecting the tech industry?

Startup 85

Startup Southern California Mobile Software 85

Both Sides of the Table

JUNE 12, 2010

This was a really fun episode for me because Mo is informed and knowledgeable on so many topics and being a Boston / NYC VC it gave us so much to talk about relative to just covering California VCs. Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Both Sides of the Table

MAY 23, 2012

In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347