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SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. Pricing on the new product was not announced. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

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MAY 16, 2013

Los Angeles-based technology deals provider StackSocial has stacked up another technology publisher in its pile of customers, saying today that it has added tech publisher iPhoneinCanada.ca. StackSocial said it will provide apps, gadgates, and other tech-related products at a new store on the technology news site. READ MORE>>.

Technical Review 140

Technical Review Technology Software Review Tips 140

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AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. Similar, we also provide information on what publishers are doing.

Advertising 153

Advertising Startup CTO Coach Study 153

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MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

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OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies.

Southern California 140

Southern California IP Orange County Glendale 140

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NOVEMBER 11, 2010

The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

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MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. Singh was most recently EVP of Product, Technology, and Operations at News Corp.' Tags: adly venture capital twitter advertising. READ MORE>>.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

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JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

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SEPTEMBER 20, 2017

TrackStreet develops technology for monitoring brand reputation, Minimum Advertised Price (MAP) agreements, customer reviews, and similar information. Erickson was most recently Vice President of Sales for Teva North America, a division of Deckers Brands, and also has served at Timberland, Rockport and Reebok. READ MORE>>.

Sales 124

Sales Santa Barbara Software Review Technical Review 124

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APRIL 24, 2014

Power , the unit of McGraw Hill Financial which measures consumer opinions of automotive manufacturers, said Wednesday that it has acquired digital advertising company Korrelate. Korrelate was based in Orlando, Florida, and developed technology to tie consumer''s online behavior to offline purchasing of new and used vehicles.

Westlake Village 138

Westlake Village Advertising Sales Acquisition 138

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JUNE 27, 2013

Santa Monica-based Gradient X , the programmatic mobile advertising startup backed by GRP Partners, Rincon Venture Partners, Crosscut Ventures, Founder Collective, Double M Capital, Baroda Ventures, Siemer Ventures, Walter Kortschak (Summit Capital), and Mark Suster, said today that it has exited its beta. READ MORE>>.

GRP Partners 168

GRP Partners OpenX Santa Monica Advertising 168

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MARCH 26, 2014

Irvine-based Local Corporation , the local advertising technology developer, said it has launched a new product aimed at the mobile ad market. mobile advertising corporation local' Pricing on the new product was not announced. Pricing on the new product was not announced. READ MORE>>.

Mobile 147

Mobile Product Advertising Pricing 147

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FEBRUARY 26, 2014

Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

Demand 124

Demand Media Santa Monica Advertising 124

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DECEMBER 11, 2009

Thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Technology.

Southern California 133

Southern California IP Orange County Glendale 133

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SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz. READ MORE>>.

Commerce 124

Commerce Google Advertising Los Angeles 124

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JULY 19, 2017

Los Angeles-based AdGreetz , the developer of personalized advertising technology which incorporates a viewer's name and other personal information into video and interactive ads, is powering a new campaign for Sony Pictures Home Entertainment on the upcoming Smurfs: The Lost Village release.

Entertainment 113

Entertainment Advertising Los Angeles Technology 113

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JULY 2, 2013

Los Angeles-based advertising technology developer OpenX , which is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation, said this morning that it has hired two executives, one from Hewlett-Packard, the other from SAP. president vice executive advertising openx' READ MORE>>.

OpenX 138

OpenX Advertising Los Angeles Mobile 138

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NOVEMBER 30, 2016

It's the age of smartphones and mobile data, where there are now apps gathering an immense amount of information about where we are, what stores we visit, and what we are doing. Gladys Kong: UberMedia today is an ad and technology solutions company. How do you gather all of that mobile behavior information?

Advertising 100

Advertising Mobile Social Media Startup 100

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SEPTEMBER 23, 2016

The two companies said that Bloomberg Media is using Triton's technology to delivery financial information and news audio listeners, including using Triton's digital advertising platform and analytics software. Financial details of the partnership were not announced. The two said Bloomberg reaches to 1.3 READ MORE>>.

Media 100

Media News Advertising Los Angeles 100

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APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

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NOVEMBER 17, 2009

A quick message on a very busy funding day, to thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Deloitte (www.deloitte.com/us/technology).

Orange County 113

Orange County Southern California IP Glendale 113

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APRIL 24, 2012

Los Angeles-based DataPop , the developer of advertising targeting technology headed byJason Lehmbeck, has raised $7M in a Series B funding round, the firm said today. The funding was led by MK Capital, and also included prior investors Rincon Ventures, IA Ventures, Momentum Ventures, and Accelerator Ventures.

Yahoo 157

Yahoo Advertising Screening Examples 157

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MARCH 5, 2012

Los Angeles-based Burstly , the mobile advertising technology firm headed by Evan Rifkin, said today that it has acquired TestFlight , a developer of a real-time dashboard which provides mobile advertising and revenue analytics for iOS apps. Financial terms of the buy were not disclosed.

GRP Partners 154

GRP Partners Metrics Advertising Mobile 154

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JULY 5, 2016

Dear readers: do you find our news coverage on Southern California's high tech companies, startups, and technology developments useful? Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. If so, we need YOUR support.

News 113

News High Tech Southern California Venture Capital 113

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DECEMBER 7, 2016

Santa Monica-based The Mobile Majority , the mobile advertising technology developer led by Rob Emrich, says it has acquired Gimbal , the Qualcomm spinout focused on mobile engagement and location intelligence in the retail market. Financial details of the acquisition were not announced.

Mobile 100

Mobile Santa Monica Advertising Acquisition 100

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FEBRUARY 9, 2010

Thanks to all of our sponsors, who make our coverage of Southern California's technology industry possible: Sponsors. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). We Create Demand for California's Technology Companies. Technology.

Southern California 113

Southern California Tech Coast Angels IP Orange County 113

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SEPTEMBER 19, 2013

Santa Monica-based social analytics software developer MomentFeed announced this week that it has been accepted into the Facebook Preferred Marketing Developer (PMD) Program, Facebook''s program for linking with companies who develop technologies in the advertising, page management, social integration, and tool areas for the social networking site.

Develop 183

Develop Development Marketing Santa Monica 183

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JANUARY 13, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

Ticketmaster 164

Ticketmaster Clearstone Advertising News 164

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AUGUST 19, 2011

Santa Monica-based GraphEffect , the Facebook marketing and advertising technology firm headed by James Borow, said this morning that it has launched its Facebook targeting system from beta. As part of the launch, the firm said it has added Brandon Berger, Bob Dees, Peter Hershberg, and Dave Knox to its advisory board.

Santa Monica 180

Santa Monica Advertising Marketing Capital 180

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NOVEMBER 21, 2014

As you might or might not remember, I joined in 2010 with a vision to turn the company into a true technology company, and pivoted the company to ad technology. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area.

Media 162

Media Advertising Startup Platform 162

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MAY 17, 2017

Engage:BDR has just launched a platform which lets brands browse and discover influencers, create campaigns, and reach customers through limited time advertisements posted by those influencers. Ted Dhanik: There's two ways to approach this: integrated content versus advertising. It's a lot tougher for them if it's short lived.

Advertising 183

Advertising Platform West Hollywood Content 183

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APRIL 10, 2014

You can read more contributions like this from the local technology community at our Insights and Opinions section. Job seekers may be lured by careers in the mobile field and as such may be equally as excited as they are intimidated by the ever-changing technology space. Prepare by knowing the three big debates or key topics.

Mobile 164

Mobile Tips High Tech Blogging 164

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MARCH 30, 2017

What's wrong with the online advertising industry? We were just launching one of our previous startups, VidRoll, working on video training and video advertising, we started seeing all of the problems that the video and general ad industry was facing. We spoke with Ken to learn more about the company. What is MetaX? Why Blockchain?

Startup 100

Startup Advertising Google Training 100

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MAY 14, 2009

Los Angeles-based cost-per-action advertising network Hydra is staffing up, saying Thursday that it has named Mitchell Dimler as its Chief Information Officer. Hydra said that Dilmer will lead the firm's technology strategy and development. Hydra said that Dilmer will lead the firm's technology strategy and development.

CIO 100

CIO Advertising Media Los Angeles 100

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NOVEMBER 9, 2012

popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. across its many businesses, and has a surprising number of technology related jobs.

Technical Review 279

Technical Review Company Companies Southern California 279

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NOVEMBER 3, 2008

Los Angeles-based social networking site and online video advertising firm Auditude announced this morning that the two companies have partnered with MTV Networks to insert ads into user uploaded videos on MySpace. According to the firms, MySpace is using technology from Auditude to identify professional videos and insert video advertising.

Networking 100

Networking UCLA Advertising Social Network 100

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JUNE 23, 2011

One of the firms which has been active in that area is Los Angeles-based CauseCast (www.causecast.com), run by Ryan Scott , who talked us about the company's relationship with the Huffington Post, its new efforts to provide its technology to companies interested in corporate social responsibility, and other initiatives.

Causecast 222

Causecast Startup Content Education 222