socalTECH

JULY 21, 2014

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. The company said its marketplace will offer more transparency, flexibility and control than traditional blind-networks, with a focus on delivering better quality than RTB platforms.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. tubemogul venture capital video advertising network content hollywood' TubeMogul said the new investment will go towards expansion of its services in Asia.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

JUNE 19, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Sponsoring socalTECH's Executive Moves section. Advertisers. Tags: socaltech sponsors. Technology.

SoCalTech 100

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JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

AUGUST 10, 2012

Los Angeles-based Rubicon Project said today that it has passed Google in the latest, comScore Media Metrix monthly ranking of Ad Focus properties. Internet audience, or more than 212 million visitors, which surpasses Google's Ad Network reach by more than 6 million visitors. of the U.S. READ MORE>>.

Advertising 147

Advertising Google Report Networking 147

socalTECH

JULY 11, 2013

Two, Los Angeles online advertising firms have linked up in a technology deal today. The two companies said that OpenX will provide United Online Media Group with its full monetization platform, including its real-time-bidding, ad network, direct sale, and other tools. READ MORE>>.

OpenX 153

OpenX Advertising Woodland Hills Technology 153

socalTECH

JULY 1, 2010

Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

Advertising 183

Advertising Social Network Los Angeles Content 183

socalTECH

DECEMBER 16, 2010

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace.

Advertising 162

Advertising Google Los Angeles Networking 162

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. Johnson also served as CFO of ValueClick.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

MARCH 27, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Advertisers. socalTECH readers. 50% registration discount for friends of socalTECH. Technology.

SoCalTech 100

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socalTECH

JUNE 5, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. They include: Sponsors.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

AUGUST 7, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Advertisers.

SoCalTech 100

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socalTECH

JANUARY 13, 2016

Los Angeles-based TYT Network has hired on BuzzFeed and Fullscreen veteran Chris Puckett as its new Vice President of Advertising & Brand Partnerships, the company said Tuesday. TYT Network runs The Young Turks and other online properties. He also had served at BuzzzFeed.

Buzzfeed 100

Buzzfeed Networking Advertising Los Angeles 100

socalTECH

JULY 27, 2012

A new, Los Angeles startup, AtomicMe , said this week that it is looking to tie together social networking activity with the interests users are passionate about--by sharing advertising revenues with those users.

Social Network 157

Social Network Networking .Net Advertising 157

socalTECH

JUNE 26, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Los Angeles-based executive search for emerging growth companies. Sponsoring socalTECH's Executive Moves section. Sponsoring socalTECH's Executive Moves section. Advertisers. They include: Sponsors. Technology.

SoCalTech 100

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JULY 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Los Angeles-based executive search for emerging growth companies. Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Sponsoring socalTECH's Executive Moves section. Advertisers.

SoCalTech 100

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socalTECH

MAY 15, 2015

Los Angeles-based SHIFT , the social advertising startup led by James Borow, has been acquired by Boston-based Brand Networks , in a deal worth $50M. According to Brand Networks, it paid $50M in cash and stock for SHIFT, and will appointobrow as Chief Product Officer.

Networking 100

Networking Advertising Los Angeles Media 100

socalTECH

APRIL 24, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Advertisers. This event brings together diverse companies and provides an outstanding opportunity for networking.

SoCalTech 100

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socalTECH

AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The Fox Audience Network was created in 2007 as a spinout of MySpace.

Networking 185

Networking Social Network News Advertising 185

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Sponsoring socalTECH's Executive Moves section. Advertisers. They include: Sponsors.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

FEBRUARY 5, 2021

Los angeles-based sell-side advertising platform operator Magnite announced this morning that it has agreed to acquire SpotX, a video advertising platform provider, in a deal worth $1.17 billion in cash and stock. Magnite is acquiring SpotX from RTL Group. Magnite is led by President and CEO Michael Barrett.

Electronic Arts 100

Electronic Arts Hulu Advertising .Net 100

socalTECH

JUNE 4, 2021

Los Angeles-based Linksys said on Friday that it has named a new CEO. Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

APRIL 22, 2013

A new, Los Angeles ad network, MobiGirl Media recently launched its niche, mobile ad network, specifically aimed at advertisers and app developers targeting girls between the ages of 6 and 16. The new mobile ad network lists Cara Hall, Jen Noonan, and Alison Bradley as co-founders. READ MORE>>.

Mobile 223

Mobile Media Advertising Networking 223

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. DiClaudio is President of 340B Technologies, a healthcare technology company, and also has served at Complete Care Health Network and ChestPenn Health Services. READ MORE>>.

Advertising 124

Advertising Los Angeles Technology Networking 124

socalTECH

JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Rubicon Project is also based in Los Angeles. Scripps company.

Los Angeles 100

Los Angeles Advertising Platform Content 100

socalTECH

SEPTEMBER 24, 2014

Los Angeles-based Science Inc. has acquired mobile ad network PlayHaven from current owner Upsight , the two companies aid this morning. Science said the deal came as it was looking for a mobile advertising firm. Science said the deal came as it was looking for a mobile advertising firm. READ MORE>>.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. in calendar year 2019.

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. socialactive spreeify social networking advertising html5' Pricing on the new product were not announced. READ MORE>>.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

MAY 22, 2009

Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Los Angeles-based executive search for emerging growth companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network Services. Technology.

SoCalTech 100

SoCalTech Southern California Rustic Canyon IP 100

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Smartclip adds around 500 new publisher sites to Adconion's network. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

AUGUST 22, 2013

Los Angeles-based Wi-Fi network operator Boingo Wireless has inked a deal with a Canadian Wi-Fi network provider, to manage a Wi-Fi advertising network in Canada. BOLDstreet provides Wi-Fi networks at airports and malls throughout Canada, reaching a potential audience of more than 150 million consumers.

Sales 153

Sales Advertising Networking Los Angeles 153

socalTECH

MAY 30, 2013

Los Angeles-based mobile ad network operator Airpush said this morning that it has reached $4M in monthly developer payouts, and over 90,000 live apps using its mobile ad network. Airpush also said it now has approximately 140 employees split between its Los Angeles and Bangalore offices. READ MORE>>.

Mobile 180

Mobile Advertising Los Angeles Tool 180