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MySpace Inks Advertising Deal With Orange

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Los Angeles-based social networking site MySpace said today along with French firm Orange that they are in an advertising and content partnership. According to the companies, Orange Advertising Network will manage both premium and performance advertising sales for MySpace in France. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

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If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Oversee.net, NameMedia Link On Domain Sales

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Los Angeles-based Oversee.net , which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia , a developer and marketer of premium domain names. READ MORE>>.

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SVnetwork Grabs AOL Vet As Sales Head

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Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. READ MORE>>.

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Evolve Media Launches Video Ad Division Sales

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Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. Drescher has previously served at Video Egg and ScanScout.

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Internet Brands Buys Two Women's Sites From eHarmony

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Los Angeles-based Internet Brands said Monday that it has acquired two web sites aimed at women, Weddingbee.com , and JustMommies.com from Pasadena-based eHarmony. Internet Brands and eHarmony said that eHarmony had been operating the two sites for "several years" before the sale. READ MORE>>.

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Nativo Selected By New Publishers

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Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. Financial impact of the sales were not disclosed. Financial impact of the sales were not disclosed.