socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. We're seeing lots of transactions over mobile compared to the past.

Advertising 203

Advertising Startup Google Commerce 203

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. 10) Rob, why does the world need RingRevenue? . “In

Marketing 209

Marketing Advertising Paid Search Startup 209

socalTECH

JUNE 17, 2014

Los Angeles-based Revee , a developer of content analytics software used to help publishers understand their page yield on advertising, has raised $1M in a seed funding round. Revee was founded by Nic Paul and Cham Kim, who the company said have bene working in the publishing area for the past decade. READ MORE>>.

Tool 164

Tool Seed Funding Advertising Venture Capital 164

Both Sides of the Table

AUGUST 9, 2011

I spent my days meeting companies, figuring out what areas of the market interested me and trying to get a sense for how VCs thought about fair valuations. I started showing my partners more deals that I found interesting and doing loads of analysis on the future of markets I thought were ripe for disruption. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

OCTOBER 3, 2019

Last week, the company finally embraced the dystopian origins of the name with a brilliant, tongue-in-cheek marketing campaign introducing its new Soylent Green Mint Chocolate line complete with a spoof animation of the famous last scene of the Heston Soylent Green film. And, don't feed the trolls has typically been our policy for that.

Marketing 100

Marketing Startup Social Media Product 100

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 82

Marketing Demand Startup Customer 82

TechCrunch LA

OCTOBER 28, 2021

As urban rental markets recover and people flock back to cities, people are once again finding themselves with plenty of new neighbors in communities which are trying to embrace a renewed vibrancy of post-lockdown life. OneRoof is building a social network for residential buildings. Image credit: OneRoof.

Social Network 186

Social Network Organization Los Angeles Startup 186

InfoChachkie

MARCH 2, 2010

In fact, in one instance, a dealer purchased all of our sets in order to “take them off the market.” However, as the number of non-collectors entering the sports memorabilia market in pursuit of financial gain increased, the dynamic of the industry changed and evolved in a manner similar to other mature collectible markets.

Pricing 138

Pricing Advertising Marketing Startup 138

Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Using new tools in a social age.

Case Study 120

Case Study Study Customer Custom 120

socalTECH

DECEMBER 13, 2016

Santa Monica-based Tongal , the crowdsourced, marketing and advertising content firm led by Rob Salvatore, has been ramping up hiring, saying today that it has added a significant number of people this month--including three executives to its senior leadership team.

Riot Games 100

Riot Games Santa Monica Content Startup 100

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 104

Marketing Demand Startup Customer 104

socalTECH

FEBRUARY 26, 2016

However, three local startups-- OpenX , Steelhouse , and Thrive Market all have pushed past the $100M mark in the last few months with public announcements. OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. READ MORE>>.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

socalTECH

SEPTEMBER 21, 2016

Ventura-based The Trade Desk , saw a huge pop in the markets this morning, with its stock trading up nearly 60 percent, at $28.66 The Trade Desk--which is now trading as TTD on the NASDAQ Global Market--operates an online advertising market and exchange. per share--significantly above the $18.00 right around noon ET.

Ventura 100

Ventura Pricing Advertising Sales 100

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

Startup Professionals Musings

FEBRUARY 5, 2018

In the past, such statements have been credibility red flags, since “everyone” knows that a dominant brand takes decades to establish and scale. Tools allow marketing in a much more targeted way. In the past, marketing budgets were focused on high-traffic channels, with minimum focus on demographics.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

Berkonomics

AUGUST 2, 2018

This week, we continue our series on marketing and positioning. In many markets, there are poorly defended niches, even markets with dominant players. For example, the tech company, Asus, found this golden opportunity in the notebook market and moved in quickly to overtake all other manufacturers with low prices.

Pricing 226

Pricing Competition Examples Class 226

Both Sides of the Table

MAY 23, 2012

They are frustrated by the past decade of subpar returns for the sector. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. And by the C round it seems like investors feel more confident in setting a fair market value. The Funding Problem.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

DECEMBER 3, 2021

In the past, if your startup had a website presence, the company was credible by definition. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Web 117

Web Search Engine Optimization eBook Advertising 117

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). That strikes me as an attractive market for disruption over time.

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Customer 100

Customer Custom Marketing Demand 100

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. “I started the process of collecting dental x-rays over three years ago.”

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

NOVEMBER 19, 2013

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Jerry Jao , Retention Science (Los Angeles, analytics/advertising).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. The company is privately held and has received no venture funding to date.

Advertising 40

Advertising Media Mobile Buzznet 40

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung. Venture Funding.

Social Network 65

Social Network Marketing Networking Social Media 65

Berkonomics

JULY 25, 2013

We all know that the world of marketing has turned upside down these past years through the power of the Internet. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message. Make each customer feel important and valued.

Social Media 179

Social Media Advertising .Net Content 179

TechCrunch LA

MAY 12, 2020

Over the past three years the Los Angeles-based startup Maple Media has amassed a portfolio of roughly thirty companies and one hundred apps in its quest to become the IAC of app store businesses. “Our strategy is to build as large a user base over mobile and distribute advertising across that platform.” ”

Acquisition 136

Acquisition Media Los Angeles Google 136

socalTECH

NOVEMBER 21, 2014

At the time, when we were an agency, it was quite a crowded market. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. That part of the market is primarily driven by companies in what is referred to as lead generation.

Media 162

Media Advertising Startup Platform 162

SoCal CTO

NOVEMBER 11, 2009

She is a go to person for me when I have questions around technology or early stage marketing and branding. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I need to get you into both the Southern California Tech Central and the B2B Marketing Zone. Maybe ten years.

Marketing 150

Marketing Social Media Blogging Media 150

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Dave’s book: Positioning. The only named solution will have been yours.

Case Study 212

Case Study Study Social Network Advertising 212

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And as my Media Redef feed this past week reminded me Hispanics over-index for watching movies and they share their movie experiences 26% more than non-Hispanics.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content and budget are smaller than ever.

Marketing 91

Marketing Startup Demand Customer 91

Startup Professionals Musings

DECEMBER 17, 2021

If you don’t market your business, you won’t have one. Marketing and advertising are business realties. Every company has competitors, or there is no market for what you offer. Successful entrepreneurs know they have to fight not only to win market share, but to retain it as well. The marketplace is a war zone.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

socalTECH

AUGUST 6, 2012

ReachLocal said that Claman has been at Dell for the past 10 years. ReachLocal provides a service which helps small and medium-sized businesses place Internet advertising, as well as reach out to customers online. READ MORE>>.

ReachLocal 147

ReachLocal Woodland Hills Advertising Customer 147

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? Tags: hydra media advertising network. READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. And if you’re stuck thinking these are just kids sending stupid pictures to each other then you’re stuck in the past and simply won’t understand new media and how it’s changing. Authenticity / Endemic.

Snapchat 150

Snapchat Advertising Media Platform 150

Startup Professionals Musings

AUGUST 21, 2021

Many entrepreneurs never get past their first-stage focus on their innovative product, to scaling the business globally, organizing a structure to handle thousands of employees, and concentrating their focus “on the business” rather than working “in the business.” Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151