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Causal IQ Expands Into Las Vegas

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Los Angeles-based programmatic advertising provider Causal IQ said last week that it is expanding into Las Vegas, as part of an expansion to serve the casino-entertainment market. and Westlake Village, California. and Westlake Village, California. Causal IQ is led by CEO Farshad Fardad. READ MORE>>.

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ValueClick Names Chief Marketing Officer

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Westlake Village-based ValueClick announced this morning that it has named Scott G. Eagle as its new Chief Marketing Officer. ValueClick is a developer of online advertising products. Eagle also serves on the board of Akademos. Eagle also serves on the board of Akademos. READ MORE>>.

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ValueClick Launches Political Advertising Product

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Westlake Village-based ValueClick Media , the ad network division of ValueClick, is taking advantage of the runup to the Presidential elections with a new product. ValueClick said it has launched GoVote, a new advertising product aimed at political marketers. READ MORE>>.

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ValueClick Completes Sale Of Business Unit

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Westlake Village-based ValueClick said late Thursday that it has completed its sale of its Owned & Operated Websites segment, which included Investopedia, Pricerunner, as well as other websites. valueclick investopedia pricerunner merger acquisition advertising marketing' READ MORE>>. READ MORE>>.

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ValueClick Renames Itself As Conversant

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Westlake Village-based online marketing and advertising company ValueClick said late Monday that it has rebranded itself as Conversant, with a new focus on providing an "integrated marketing personalization platform". Goodbye, ValueClick , and hello, Conversant. The company trades on the NASDAQ. READ MORE>>.

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ValueClick Looks To Sell Investopedia, PriceRunner

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Westlake Village-based online advertising and marketing firm ValueClick said late Tuesday that it is planning to divest its "Owned & Operated" websites segment, the company''s division which runs such sites as Investopedia, PriceRunner, Smarter.com, SymptomFind, and CouponMountain.com. READ MORE>>.

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Conversant Hires Former Bing Shopping Executive

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Westlake Village-based Conversant , the online advertising and marketing technology company which was until recently known as ValueClick, has hired on the former head of Bing Shopping as a VP. conversant bing shopping valueclick executive microsoft advertising technology' READ MORE>>.