Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 210

Startup Generative AI Newsletter Tool 210

SoCal CTO

OCTOBER 14, 2009

Cliff Allen is someone I've known for quite a few years and he's a go to person for me when I'm thinking about issues around marketing, sales, technology, startups and networking. I moved into writing software to analyze audience data, and wrote a lot of computer graphics software. Maybe that would make sense as a marketing channel.

Los Angeles 150

Los Angeles Networking Marketing Startup 150

Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. Even if your plan seems simple and intuitively obvious to you, writing it down and having it reviewed by experienced friends will moderate your passion and assure you that all key elements are addressed. Names and taglines are critical to success.

Social Media 98

Social Media Metrics Media Tool 98

Startup Professionals Musings

AUGUST 30, 2019

In addition, the discipline of producing it, like writing a business plan, will help you immensely in understanding the key elements that drive you and your business. I often hear the excuse that writing a book takes precious time away from building and running your business, which you cannot afford.

Writing 19

Writing Technical Review Entrepreneur Advertising 19

Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Without users, business owners aren’t going to waste time promoting and marketing their content to your users.

Startup 144

Startup Sites Content Sales 144

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Campaign setup and ad copy writing.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

JANUARY 8, 2020

We've obviously pivoted into what I think is today's most exciting media market, which is the podcast world, which is growing at a nice 40 percent annual pace. For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers.

Media 150

Media Report Advertising Content 150

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Attracting key stakeholders requires sensitivity.

Social Media 79

Social Media Media Invest Platform 79

Both Sides of the Table

AUGUST 16, 2011

A smart young marketing exec? The moment a big job is advertised you’re fawked. Help them write other stories. One day they’ll write yours. Imagine the human progress you could make with 250 short, relationship-focused meetings. Here’s why it’s critical: 1. Recruiting. Talented brand sales people?

Startup 410

Startup Writing Press Venture Capital 410

InfoChachkie

JANUARY 4, 2016

Many of the tactics we deployed simply do not work in today’s market. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend. According to Nielson, Expertcity was a top-five online advertiser for an 18-month period, based on our total marketing spend.

SaaS 100

SaaS Yahoo Advertising Customer 100

Tech Zulu Event

SEPTEMBER 13, 2013

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. One of them is the idea that the fluidity of the job market where people used to have just one job. What advice would you give to employers to advertise their company to job seekers? TechZulu: Let’s start off with an obvious question.

Mobile 86

Mobile Marketing Writing Startup 86

SoCal CTO

MARCH 18, 2010

Today I lead a small consultancy that helps advertising supported develop and scale the revenue producing sides of their businesses. In addition to we’re taking GumGum and their very cool advertising opportunities to market. Vince: In addition to my management writing I’ve interview many CEOs and innovators.

Startup 225

Startup Los Angeles Twiistup Social Network 225

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

OCTOBER 12, 2020

I had my own list on my iPhone, writing down what I wanted to watch, and where those shows are. That gave us the ability to build the app and market it, and have it out there. Joey Lane: What we tell them, is this is a really unique time in the market. How did you come up with the idea for the company?

Startup 113

Startup Netflix Ideas Content 113

socalTECH

DECEMBER 11, 2018

So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Startup Professionals Musings

JANUARY 5, 2020

Customer expectations of a relationship and personalization are stretching every business today, and pervasive use and confidence in social media by customers can override all your image building and marketing messages. Of course, part of the change is that Gen Z (born after 1996) now outnumbers the Millennials (born after 1981).

Customer 133

Customer Custom Social Media Startup 133

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. That one client, plus a need in the market really drove the product. We also mail checks to the advertisers every day, to make sure people get paid.

Platform 263

Platform Training Software Review Advertising 263

Startup Professionals Musings

OCTOBER 16, 2020

Understand and write down every expense, and budget for required costs, especially initial inventory and accounts receivable delays. Don’t forget to do continuous marketing and networking. Count on spending 50 to 75 percent of your time marketing and networking. Meticulously manage cash inflow and outflow. Details are important.

Customer 125

Customer Custom Tool Writing 125

Tech Zulu Event

NOVEMBER 18, 2011

That is, of course, as long as what you are selling is the absolute best in your market.) On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. Pay Per Click advertising. Rather than how much you charge, it’s about how the purchase will impact your buyer’s life.

Customer 85

Customer Custom Marketing SEO 85

InfoChachkie

JUNE 16, 2016

marketing, finance, sales, etc.). Comm 138 Advertising Literacy. Comm 166 Marketing Communication. Contrary to conventional wisdom, success as a millennial entrepreneur does not require that you become proficient in writing commercial-quality software code. Writing / English / Public Speaking.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Both Sides of the Table

DECEMBER 15, 2012

It is stunning to think about the blind spots that market leaders can develop. For years Palm had such a significant lead in the PDA market it seemed inconceivable that they would be replaced. I remember when I first saw one advertised in a magazine when I was on a flight from England to the US. – I have one of these, too.

Email 386

Email Startup Marketing Competition 386

socalTECH

DECEMBER 17, 2008

Writers can log into our site, upload their project, and select from over 4,000 markets, and send their work out to the world physically with a single click. In their case, people write their scripts on a web site, and when they're done, they can submit them to contests with a single click.

Writing 209

Writing Hollywood Startup Sites 209

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Attracting key stakeholders requires sensitivity.

Social Media 66

Social Media Media Tips Platform 66

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. These are all minimal-cost survival marketing efforts.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Tech.Co

JANUARY 6, 2020

Today, major media prognosticators including market research company Forrester and the Interactive Advertising Bureau foresee podcasting as the next billion-dollar media market , with a report from the latter saying that one-billion-dollar mark could be surpassed as soon as 2021. iHeartRadio.

RSS 103

RSS Startup Media Template 103

socalTECH

JULY 22, 2016

So, I switched to a degree in business and marketing. After college, I didn't go into engineer, I went into the marketing and entertainment side. I actually spent a decade working in advertising and marketing. How did you go from marketing and advertising to a hardware startup? READ MORE>>.

Technical Review 100

Technical Review Startup Software Review CTO Hire 100

Tech Zulu Event

DECEMBER 6, 2013

” I’m not a morning person; in fact, it’s 2pm as I’m writing this and I’m still in sweat pants, but for this, I’ll gladly be there. ” CHANGING THE FACE OF AUTOMOTIVE MARKETING. 2) “The second piece is the transformation of marketing thanks to the digital media companies.

Advertising 97

Advertising Startup Marketing Mobile 97

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Communication and writing skills are required. Attracting key stakeholders requires sensitivity.

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Campaign setup and ad copy writing. Cost per click (CPC).

Paid Search 90

Paid Search PPC Organization SEO 90

socalTECH

OCTOBER 30, 2008

to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. That target market is huge, and includes sites like YouTube, you also have Revision3, and other sites doing short videos. What's Scripped? That is the way to attract writers.

Content 138

Content Writing Software Review Hollywood 138

Both Sides of the Table

JANUARY 14, 2014

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. The key is understanding the nuance. PHONE CALLS. Enter phone calls.

Email 339

Email SaaS Venture Capital Google 339

Both Sides of the Table

AUGUST 23, 2010

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. If I’m totally honest it started as a marketing exercise. Ming Yeow Ng writes a killer response to the AngelList questions and gets the pole position (again!) It’s an awesome implementation.

Blogging 301

Blogging SEO Startup Writing 301

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Use strong communication and writing skills. Attract key stakeholders with sensitivity.

Social Media 58

Social Media Media Platform Tool 58

TechCrunch LA

APRIL 23, 2018

McFedries, brud ‘s founder and chief executive, confirmed that the Miquela account had been hacked in a text exchange with me, writing, “some redditor idiots hacked the page we think.” ” That was a lie.

Social Media 254

Social Media Los Angeles Media Geni 254

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. However, to move beyond the average 16.5% Fighting Nerds. Border Run. Never heard of him?

Course 190

Course Advertising Social Media Content 190