Startup Professionals Musings

MAY 5, 2013

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 102

Social Media Media Entrepreneur Metrics 102

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Customer 172

Customer Custom Marketing Social Media 172

Startup Professionals Musings

APRIL 26, 2012

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics.

Social Media 98

Social Media Metrics Media Startup 98

Startup Professionals Musings

APRIL 16, 2023

Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 25, 2023

The cost of entry has never been lower, with new tools to create your own website , and free social media to get your message out everywhere. Make sure the name and trademarks you want are available, as well as web site address, social media tags, and any other intellectual property.

Social Media 98

Social Media Metrics Media Tool 98

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. A City of Angels: How Social Media is Bringing LA Closer to Utopia. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

JANUARY 8, 2020

For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. For an advertiser, you have to look at whether or not the message is even available to the audience.

Media 150

Media Report Advertising Content 150

socalTECH

MARCH 11, 2019

Chris Loughlin is CEO of the company, which develops web, text, mobihle, and voice applications to automate refill requests and reminders, and also helps with marketing, including social media, online advertising, electronic newsletters, and more that pharmacies can send to their customers. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

Berkonomics

DECEMBER 31, 2015

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Owned media comes from the databases you own, such as your company’s web site, email.

Social Media 120

Social Media Newsletter Advertising Media 120

socalTECH

AUGUST 25, 2011

Los Angeles-based Funny Or Die , the online comedy video site, and social media influence site Klout said Wednesday that they are in a strategic partnership. Klout offers up special awards, access to events, special services, and more to people based on their "social media influence". READ MORE>>.

Social Media 167

Social Media Advertising Media Sites 167

Startup Professionals Musings

OCTOBER 11, 2010

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 84

Social Media Metrics Media Satisfaction 84

Tech Zulu Event

OCTOBER 26, 2010

Last night we had an amazing group of panelist for the Web TV Workshop Pro-Panel series. They went over and touched on all the aspects that you would need to get your web series up and running. Topics such as branding, the importance of attending film festivals, when to go. Visit TechZulu for full story.

Web 69

Web Social Media Entertainment Media 69

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

DECEMBER 19, 2011

In it he asserts that the web is dying and in its ashes will see the rise of the “App Internet.” The web is dying and will be replaced by “the App Internet.” Social media will be pervasive in the enterprise and is primarily driving by customer interactions. Enter the World Wide Web (WWW).

Web 355

Web HTML Mobile Social Network 355

Xconomy

JUNE 4, 2019

But the growing concern about the pervasive control of tech giants in arenas such as social media, advertising, and e-commerce stemmed first from revelations about consumers’ lack of meaningful control over the privacy of their personal data.

Social Media 75

Social Media Commerce Google Advertising 75

Tech Zulu Event

APRIL 25, 2013

Remember marketing folks, this is impression, not conversion — a metric slowing losing it’s sheen amongst the nation’s web savvy marketers. Social Media = $.30 Advertising Business Infographic Marketing Calendars Direct Mail infographic Newspaper Pens Promotional Radio Social Media Superbowl Television'

Product 107

Product Social Media Metrics Advertising 107

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This freemium model has been used for years by web apps. Even a conversion rate of one percent can build a healthy business. Build your own marketplace platform. Look for value points to control.

Develop 138

Develop Development Platform Mobile 138

Tech Zulu Event

AUGUST 4, 2011

If you’re a big supporter of indie films or web series you’re probably checking out your favorites on a variety of different sites on the web. has provided a platform since 2005 for indie producers, distributors and advertisers to provide viewers with this kind of content. The folks over at Blip.tv To date, Blip.tv

Web 65

Web Netflix Social Media Product 65

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. If you have a consistent and valuable presence on your site and your social media channels, you have a better chance of a higher ranking on search engine result pages.

Marketing 76

Marketing Social Media Content Media 76

Xconomy

JANUARY 23, 2018

Facebook expanded its mea culpa on Monday for failing to prevent “bad actors” such as Russian entities from using the social media platform to distort democratic processes—notably the U.S. presidential election in 2016. Company CEO Mark Zuckerberg had already announced Friday. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Startup 99

Startup Social Media Study Guide 99

Xconomy

NOVEMBER 2, 2017

At Congressional hearings this week on Russia’s use of social media to interfere with the 2016 U.S. But as senators grilled tech company executives at a Judiciary Committee subcommittee hearing on Tuesday, the discussion often veered to the actions of the big three social.

Content 48

Content Social Media Press Google 48

TechEmpower

NOVEMBER 13, 2023

We recently completed a web-based application that uses a unique algorithm to match professionals with new career opportunities. It means wasted advertising spend and lost goodwill. If you’ve ever used a similar application, (or if you’ve ever used the Internet at all) you’ve probably seen this approach before.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 94

Organization Invest Customer Custom 94

Tech Zulu Event

FEBRUARY 2, 2016

The dynamism of web design ascertains that trends should keep varying to the better with changing times. Creativity thrives on a blend of several ideas to propose solutions and convey emotions, creative fields like fashion and graphic designs always find its way to web design and vice versa. Cinemagraphs. Quirky illustrations.

Web Design 40

Web Design Design Web Technical Review 40

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. The purest form of capitalism has always meant charging a fair price and making a fair profit.

Organization 173

Organization Invest Customer Custom 173

Eric Greenspan

JUNE 8, 2010

People often ask me why we’ve built an extensive Media division to support our computer repair company, Make It Work. Make It Work (MEDIA) is not just a radio show! It’s a media bomb…which includes: a 2-hour terrestrial radio show complete with iTunes podcasts. This is exactly what many advertisers are looking for.

Web 2.0 156

Web 2.0 Marketing Southern California Blogging 156

socalTECH

MAY 24, 2011

I actually worked in the offline business world until Web 1.0. We are seeing lots of traction in the 14 cities we are live in, and people are wanting to work with us, including bands, PR people, management firms, the venues themselves, and local advertisers. It's really been word of mouth, really viral, because we've never advertised.

Social Media 241

Social Media Startup Sites Advertising 241

Jason Nazar

AUGUST 15, 2013

The 7 Ways to Get (unpaid) Traffic on the Web. “If Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. Social Media. Search Engines.

Web 61

Web Social Media Content Sites 61

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

OCTOBER 3, 2012

The cost of entry is so low – you can create a web site for almost nothing - and you are on your way to riches with ecommerce, your latest invention, or personal services. Mashable claims there are 150,000 new web sites created per day. Having a web site is necessary, but not sufficient. Engage your audience with social media.

Startup 96

Startup Social Media Content Paid Search 96

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. Nick Tran, Director of Social Media for Taco Bell. Evan Bregman, Director of Digital Media at Electus said, “If we wanted to cut through the clutter of all the different youtube channels …. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

Xconomy

NOVEMBER 19, 2017

ScoreStream, a five-year-old startup that created a social media platform for crowd-sourcing local sports scores, has raised $3.7 CEO Derrick Oien said Friday that ScoreStream recently completed a Verizon R/GA digital “Media Tech. million in a Series A round that includes Intel Capital as an investor.

Avalon 56

Avalon Invest Social Media Media 56

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Startup 99

Startup Social Media SEM Advertising 99