Advertising Metrics Pricing Report 
Startup Professionals Musings
SEPTEMBER 11, 2021
Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. In the consumer world, groups like Consumer Reports , will give you similar credibility, if positive. Start early to work these relationships.
Startup Professionals Musings
AUGUST 21, 2021
That requires work and risk to comply with reporting requirements of the SEC, including the additional accounting and reporting processes. Explosive growth to an enterprise normally requires a scalable sales model, a well-documented process with incentives, training, and metrics for tracking and management.
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Both Sides of the Table
OCTOBER 10, 2011
The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. They might be willing to pay higher prices (and perhaps not an “all you can eat” price but a “pay as you go” price per film). No, probably not. for DVD only.
Startup Professionals Musings
DECEMBER 30, 2016
Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.
Both Sides of the Table
MAY 23, 2012
The most recent report to weigh in on the troubles of the industry was produced by the esteemed Kauffman Foundation. Contrary to some press reporting, the boom in startups, the creation of accelerators and seed funds as well as the deserved popularity of AngelList do not signal doom for our industry. Thank you, Aaron Sorkin!
Startup Professionals Musings
JANUARY 25, 2016
In case you don’t understand the urgency, just be aware that according to a recent Forrester report , nearly 95 percent of your competitors are saying that providing a good customer experience is their top strategic priority. It must be written down, with measurable team objectives, validated by metrics and compared against competition.
Both Sides of the Table
JULY 1, 2010
He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. It’s awesome. The deals we quickly went through are: 1.
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