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Rubicon Reports Record First Quarter

socalTECH

The report is the very first report as a public company by Rubicon. The online advertising technology provider, headed by Frank Addante, went public in April. Rubicon Project helps publishers optimize their online advertising, via a real-time-bidding (RTB) marketplace. READ MORE>>.

Report 159
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Trump Pledges Lower Drug Prices, But Blueprint Is Short on Details

Xconomy

[ Editor’s note: Corie Lok co-authored this report. ] In a much anticipated speech at the White House this afternoon, President Trump unveiled a long-awaited plan meant to cut the cost of prescription drugs in the U.S. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Pricing 62
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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. Peruse company reports from your business domain. Modern libraries are still worth a visit.

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Rubicon: CPMs Up For Ad Publishers

socalTECH

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. Overall, the firm reported CPMs are up about 38% in Q2.

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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

If ten percent of these numbers, multiplied by your average product price, will get you the revenue you need to scale your business, you will get the love you need from angel and venture capital investors. Peruse company reports from your business domain. Modern libraries are still worth a visit.

Marketing 157
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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171
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TrueCar Draws Honda's Ire

socalTECH

Auto maker Honda is taking direct aim at Santa Monica-based TrueCar , with threats to pull advertising allowances from dealers who list below invoice on the site, according to a report from the LA Times. In the report, the Times says that TrueCar is now on track to reach $100M in revenues this year.

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