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Rubicon: CPMs Up For Ad Publishers

socalTECH

Los Angeles-based Rubicon Project , which provides online advertising optimization for web publishers, reports this morning that its latest advertising market survey finds that CPMs are up "significantly" in Q2. Overall, the firm reported CPMs are up about 38% in Q2. READ MORE>>.

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Mediaplex Adds Behavioral Targeting

socalTECH

Mediaplex, the technology division of online advertising firm ValueClick, has ventured into the behavioral targeting arena, with a new product, the firm said yesterday. The division of Westlake Village-based ValueClick said that its new product will allow advertisers to segment their qualified customers, based on prior activity on the web.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And contrary to media reporting, YouTube has been incredibly supportive of networks like Maker & MiTú in building out our businesses.

Invest 291
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Could Facebook’s Crypto Break Financial System? Congress Airs Fears

Xconomy

Soaring prices of Bitcoin and other so-called digital tokens were attracting investments from speculators hoping to get rich quick—but these virtual coin values were also known to drop just as suddenly, the US Treasury Department’s Financial Stability Oversight Council noted.

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This Week in VC with Farb Nivi, Founder of Grockit

Both Sides of the Table

But we had a great chance to talk about the recent moves that Twitter has made to “plug holes” and changing its “TOS” on advertising. Web-based client for user stream data including Twitter (original focus), FaceBook, MySpace, Google Buzz, FourSquare and many others. They sponsor TWiVC. MetaMarkets.

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Thanks to our sponsors!

socalTECH

Stradling Yocca Carlson & Rauth (www.sycr.com) Sponsoring socalTECH's Orange County High Tech Report. Brilliant web and iPhone app design. Advertisers. Contact Scott Herson for an overview, pricing and information at herson@joyent.com or 949-861-1069. Stubbs Alderton Markiles, LLP (www.biztechlaw.com). Technology.

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When to Pay a Premium for Your Company Domain Name

Startup Professionals Musings

The simple answer is that if you want to be found and remembered on the Web, the perfect domain name can easily be worth several thousand dollars. Kevin Ham was the most powerful dotcom mogul you've never heard of in 2007, reports Business 2.0 If the name is perfect, pay the price. The difference is that hardly any.cm

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