socalTECH

JANUARY 7, 2015

In the last few years, Southern California has been a key market in launching mobile applications and services, due to a huge, mobile-savvy consumer population. Bart Molenda: Close5 is a mobile based app that makes it very simple to buy and sell, in particular in your area. However, classifies have not yet caught up with mobile.

San Diego 100

San Diego Mobile Marketing Sites 100

Frank Addante

AUGUST 22, 2013

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.

Advertising 79

Advertising Cloud Computing Web Technical Review 79

socalTECH

AUGUST 15, 2012

Los Angeles-based Pagewoo , the mobile advertising startup founded by Holden Steinberg and Jason Crilly, has quietly scored a round of funding, which was disclosed by the Tech Coast Angels this morning. Financial details of the angel funding round, which closed earlier this year, have not been announced. READ MORE>>.

Tech Coast Angels 190

Tech Coast Angels Funding Incubator Mobile 190

InfoChachkie

MAY 19, 2014

According to the author, 60% of Facebook’s revenue comes from mobile ads, double that of the prior year. As Facebook''s mobile ad revenue attests, marketers are stepping up their "phone based" spending. There’s a fundamental difference between the behavior of someone utilizing a mobile device and someone sitting at a desktop computer.

Company 200

Company Companies Mobile Advertising 200

socalTECH

NOVEMBER 5, 2013

Los Angeles-based PK4 Media announced today that it has launched a new product aimed at optimizing both display and video advertising, across mobile, tablet, and online platforms. The company said its clients include such companies as Amazon, Amgen, AT&T, NBCUniversal, and Procter & Gamble.

Media 138

Media Advertising Los Angeles Platform 138

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. The funding came from Parker Thompson from 500 Startups/Dave McClure. Size of the funding was not announced.

Angel 231

Angel Funding Venture Capital Entertainment 231

Tech Zulu Event

SEPTEMBER 17, 2013

CallFire creates simple text and voice platforms for businesses to use to reach their customers. CallFire’s growth has been tremendous: surpassing the 200,000 user mark, reaching the 200 million campaign mark for executing calls and texts campaigns, and a 100% growth in the past 12 months.

Platform 71

Platform PHP Santa Monica Customer 71

socalTECH

MAY 15, 2013

The Santa Monica-based company said that it has launched a next generation site, which it had codenamed "Malibu", to drive new growth and new members for the service. The new site and features run on desktop, tablets, and the iPhone; the company said an Android app should be available in coming months.

eHarmony 178

eHarmony Malibu Santa Monica Design 178

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Most people now useFacebook- but it is a platform that is changing a lot since it floated on the stock market.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

DECEMBER 18, 2012

Instagram clarified its position on ownership of photos Tuesday, saying its intent was not to sell user photos, or use them in advertising. Munson did say that it's a logical move by Instagram towards Facebook's advertising model. all have been building businesses around Instagram. READ MORE>>.

Southern California 174

Southern California SoCal Startup Advertising 174

socalTECH

JULY 1, 2014

In today''s online world, there are audio streaming sites (Spotify et al), and there are video streaming sites (Youtube, Vevo, etc.); However, one local startup-- Vadio (www.vadio.com)--is hoping to bring those worlds together, by using technology to automatically add and synchronize video streaming to existing, audio streaming sites.

Platform 164

Platform Startup Content Sites 164

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

FEBRUARY 7, 2013

Mobile first is becoming an important part of our daily lives. We interact with the world through our mobile devices, and they are quickly becoming our main vehicles for accessing and sharing information. Hence the emergence of Source13, a new mobile conference produced by Flurry. 12,000 apps currently on the platform.

Mobile 71

Mobile Technical Review Platform Startup 71

socalTECH

JUNE 21, 2012

Los Angeles-based online coupon and deal site Savings.com has been acuqired by Cox Target Media , Cox announced Thursday afternoon. Cox said the buy "substantially expands" its business across traditional, digital, social and mobile platforms. Financial terms of the buy were not disclosed. households by mail. in funding.

Media 164

Media Acquisition Los Angeles Platform 164

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

DECEMBER 21, 2012

We sat down earlier this month to talk with Josh Yguado , President of SGN (www.sgn.com), to learn more about the importance of being nimble in the game market, the company's platform, and hear more about its recent move into real money gaming. SGN is the social and mobile gaming developer headed by former MySpace founder Chris Dewolfe.

Platform 147

Platform Mobile Startup Develop 147

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. My background is that I was at IAC, focused on advertising solutions and advertising engagement. It looks like you're using a mobile-first approach to getting your technology out there? READ MORE>>.

Content 230

Content News Startup Research 230

socalTECH

AUGUST 20, 2010

For this morning's interview, we thought we'd talk with Los Angeles-based Sidebar (www.sidebar.com), a venture backed startup in the mobile space, to learn more about what they are up to. Patrick Kennedy: Sidebar is a company that was founded to bring consumers personalized content, focused on mobile delivery of that content.

Content 189

Content Screening Mobile Customer 189

InfoChachkie

JUNE 22, 2015

It’s undeniable that consumers are digesting more online content on the mobile supercomputer in their pockets than via any other modality. Some of the key points I took away from this research include: 54% of all calls stem from engagement on a mobile device; mobile search marketing is the top driver, responsible for initiating 45% of calls.

Mobile 100

Mobile Technical Review Google Tool 100

Tech Zulu Event

MARCH 7, 2010

TechZulu will be streaming Digiday : Mobile live from 8:00am - 5:00pm PST Monday 3/8. Discover the what the future holds for you and this game changing media platform. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Presenter: Scott A.

Mobile 40

Mobile Media Case Study Advertising 40

Both Sides of the Table

JULY 1, 2010

A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. Total Raised: $21.4mm. See: TechCrunch.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Tech Zulu Event

JUNE 26, 2013

Originally intended as an experiment in personal connections, Facebook has turned into a powerhouse platform that can be leveraged by just about any industry you can think of. From gaming, to advertising, to branding and marketing, there’s no online business plan that Facebook can’t be used for at this point. Pulse on the People.

Social Media 82

Social Media Entertainment Media Tool 82

socalTECH

JULY 18, 2012

In a mobile world, what's a unique way to reach out to your friends and others? One way is to create your own, custom video clip which you can share via email, text message, or through a social networking site like Facebook. Allison Dollar: SnapCuts is a digital media marketing platform, which uses social video messaging.

Social Network 246

Social Network Mobile Media Examples 246

socalTECH

JANUARY 3, 2014

In the world of many online television, movie, and video sites, scores of music streaming services, and other entertainment content, it''s often a difficult task to find what you really want to watch, listen to, or read. But, by the time you go to all of those sites, you have dozens of tabs open. It''s a very fractured process.

Entertainment 206

Entertainment Startup Southern California Netflix 206

socalTECH

NOVEMBER 28, 2012

People complete a short profile when they register on DinnerDate.com, where they can express interest in other people on the site. They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going. Andrew Connell: It was fortuitous.

San Diego 264

San Diego Hollywood Mobile eHarmony 264

socalTECH

FEBRUARY 10, 2011

Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.

Startup 233

Startup Tips Web Platform 233

socalTECH

AUGUST 11, 2011

Towards the end of last month, Culver City-based ThinkNear (www.thinknear.com) announced a seed round of funding for its location-based mobile advertising service, with notable inclusion of such firms as IA Ventures, Google Ventures, Qualcomm Ventures, and others. To start, why don't you describe how your mobile ads work?

Startup 177

Startup Mobile Culver City Los Angeles 177

socalTECH

JULY 6, 2009

We recently caught up with CEO Jonno Wells to talk about the firm and its expanding network of web sites. First off, tell us about your network of sites? Our products are also syndicated into newspapers and web sites around the country. We're a business that has both advertising revenues and subscription, a blend of both.

Web 140

Web Content Mobile Sites 140

socalTECH

AUGUST 6, 2012

We now have over 100 million users visiting our owned and operated sites, and we're also doing this for other people like USA Today. We're using our listening platform to figure out what to write--in their case, we figured out lots of people were interested in how to start the divorce process. We do all of those things.

Demand 240

Demand Media eHow Content 240

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Gilt Group is currently the largest private sale web site in US. In the show we talked about why this is important to mobile application developers.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

NOVEMBER 17, 2011

Having done lots of those, I realized that there was a really great opportunity, from the standpoint of harnessing the higher quality in streaming platforms. I founded NowLive a year ago, dedicated to producing and streaming live, professional events for the web and mobile, and anchored interactive. What's unique about NowLive?

Paramount 187

Paramount Entertainment Hollywood Content 187

socalTECH

FEBRUARY 15, 2011

On one hand, you've got publishers, on the other, advertisers. Even with quality publishers and advertisers, there's still a lag in payment timing between the advertisers and publishers of anywhere from 90 to 120 days. However, we're lots less strict than a bank, and if you come to our site you can learn more about our services.

Advertising 133

Advertising .Net Startup Funding 133

Both Sides of the Table

MAY 4, 2010

Palm (acquired by HP ) – In our interview we talked about how transformational mobile computing is and why it’s different than web computing (e.g. Hyper-local, flash marketing platform connecting consumers with local business offers; super majority of offers are restaurant and personal services; competitor to Groupon.

Clearstone 236

Clearstone Venture Capital ReachLocal Google 236

Tech Zulu Event

APRIL 18, 2016

As much of the world has shifted to mobile, smartphones are an important way to reach consumers. However, this year many brands still won’t deliver a full mobile experience, which is to say that, in 2016, many retailers still won’t have apps. The report notes that in general, the companies that prioritize mobile had modest budgets.

Mobile 40

Mobile Sites Customer Custom 40

Both Sides of the Table

APRIL 15, 2010

Overture never built the destination site to monetize from. So when Google started pushing AdSense (ads for affiliate or 3rd party sites) they had a HUGE cost advantage. I think the best solution for the social networking era is “in-stream&# advertising. TweetPhoto - Real-time photo sharing platform.

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Leverage a feedback platform like Get Satisfaction or UserVoice. What is your mobile strategy? For Meebo 1.3%

Startup 286

Startup Venture Capital Web Ideas 286

socalTECH

JULY 25, 2012

Users of the Instagram mobile application--which runs on iPhone and Android--are familiar with how that app has become one of the key ways people socialize and share their life with others, all via the service's photo sharing and comments. Edward Park: When we first launched, we were a business to consumer service site.

Startup 174

Startup Commerce Web 2.0 Screening 174