InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

socalTECH

JANUARY 7, 2010

Beverly Hills-based online advertising network Hydra is targeting the education market, saying today that it has launched a new vertical website, MyDegreeFinder.com , specifically aimed at students looking for higher education degree programs. Tags: hydra media advertising education mydegreefinder. READ MORE>>.

Education 124

Education Beverly Hills Sites Advertising 124

socalTECH

OCTOBER 21, 2019

Neal Pecchenino , the founder and CEO of Boxi , while trying to advertise the brand of a company he was working for--how do you reach a lot of people with a branding campaign, affordably? Neal Pecchenino: We are the largest truck advertising company in the country. It's really a Southern California, tech advertising story.

Advertising 100

Advertising Santa Monica Startup USC 100

Startup Professionals Musings

OCTOBER 4, 2019

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Resource 97

Resource Entrepreneur Social Network SpaceX 97

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 64

SEO Advertising Conference Social Media 64

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 133

Custom Customer Entrepreneur Advertising 133

Startup Professionals Musings

JANUARY 17, 2022

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. They have no understanding or patience for extra steps and delays caused by bureaucratic processes, disengaged employees, complex networks, or software usability problems.

Startup 144

Startup Social Media Metrics Custom 144

InfoChachkie

JULY 15, 2013

Advertising - "We will monetize our customers via online ads.". At scale, entrepreneurs have the luxury of shifting their focus from survival to maximizing the return on their resources. Virality - "Our virality quotient will be extreme because our users will be highly inclined to share their experience with others.".

RSS 206

RSS Journal Entrepreneur Resource 206

Startup Professionals Musings

DECEMBER 17, 2022

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Serving a growing customer base – with a great customer experience – requires more time and dedicated resources.

Startup 106

Startup Pricing Cloud Computing Custom 106

Berkonomics

APRIL 8, 2021

Not every new game-related site is a Steam, and surely not every social network is a Facebook. In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. It doesn’t happen by accident. And not every texting application is a Twitter.

Sites 156

Sites Product Social Network Press 156

socalTECH

MAY 14, 2013

That one thing, in the case of Los Angeles-based FamousBirthdays.com , is creating an online resource all about--you guessed it--famous birthdays. If you look at Google Panda, they want you to be the best possible resource for a specific thing. Instead, we build a very good product, get organic traffic, and those networks pay well.

Google 236

Google Sites Startup Web 236

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more.

SEO 40

SEO Advertising Conference Social Media 40

Startup Professionals Musings

APRIL 13, 2019

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 79

Social Media Media Invest Platform 79

Startup Professionals Musings

APRIL 3, 2015

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 101

Entrepreneur Resource Social Network SpaceX 101

socalTECH

JANUARY 18, 2011

The second piece, is we distribute that across search engines and social networks. On page performance of advertising on a page is linked to the context and intent of a user. If you're coming through a social network, you're most likely sharing, a different experience. The third piece, is monetizing content.

Marketing 232

Marketing Funding Content Writing 232

socalTECH

JANUARY 11, 2019

Anne Kavanaugh: At a high level, we're a music discovery network powered by ride share driver's. Anne Kavanaugh: Currently, our network is over 14,000 drivesr, and we are active in New York, Austin, and our newest markets are LA, DC, and Philadelphia. That was my first time in buying and selling of digital advertising.

Startup 113

Startup Advertising Marketing Platform 113

InfoChachkie

JULY 15, 2013

Advertising - "We will monetize our customers via online ads.". At scale, entrepreneurs have the luxury of shifting their focus from survival to maximizing the return on their resources. Virality - "Our virality quotient will be extreme because our users will be highly inclined to share their experience with others.".

Journal 147

Journal Entrepreneur Resource Advertising 147

Startup Professionals Musings

JANUARY 12, 2014

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 114

Entrepreneur Resource Social Network SpaceX 114

socalTECH

APRIL 1, 2010

You have advertising networks and mediation players, but you don't really have an ad management platform like ours. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. Our space is pretty young. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

JANUARY 11, 2019

Anne Kavanagh: At a high level, we're a music discovery network powered by ride share driver's. Anne Kavanagh: Currently, our network is over 14,000 drivesr, and we are active in New York, Austin, and our newest markets are LA, DC, and Philadelphia. That was my first time in buying and selling of digital advertising.

Startup 100

Startup Advertising Marketing Platform 100

Startup Professionals Musings

OCTOBER 25, 2017

Each of them has seen and seized opportunities for change, sensed the way forward, garnered the necessary resources, and pursued their dreams, regardless of the odds. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool.

Entrepreneur 56

Entrepreneur Resource Social Network SpaceX 56

Both Sides of the Table

JUNE 12, 2010

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. In the media NYC is “hot” right now yet having just spent 6 days in NY I heard many similar stories as I get in LA: not enough VC and hard to get great tech resources. Our guest was Mo Koyfman of Spark Capital.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

MARCH 20, 2020

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and Groupon with discounts for group purchasing. Serving a growing customer base – with a great customer experience – requires more time and dedicated resources.

Pricing 123

Pricing Cloud Computing Custom Customer 123

Both Sides of the Table

MAY 15, 2010

He had a version of StackOverflow installed here and I thought it was a great resource for entrepreneurs. Users participate by performing tasks, taking surveys or watching advertiser videos. Invidi – Provider of addressable television advertising and marketing services to cable, satellite and telco-delivered television carriers.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

FEBRUARY 23, 2009

Vince Bianco: Newsforce is a premium online network, made up exclusively of digital news sites. That's what our network does, in essence, for our clients. Our second product, which we launched, is the premium news network. We spoke with Vince Bianco , the firm's CEO, about the company and its services.

News 124

News Advertising Press Sites 124

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Top social networks are Facebook (1.2 Never “sell” or push out your message like conventional advertising. billion users).

Social Media 108

Social Media Media Startup Tips 108

Tech Zulu Event

NOVEMBER 11, 2013

.” All events are going to be quality one-day conferences with amazing speakers, parties and opportunities to network with new friends and see old friends which is why I’m returning to attend. That said, YouTube Network Fullscreen platform is blazing this new trail with 2.5

Hollywood 100

Hollywood Screening Ideas Entertainment 100

socalTECH

OCTOBER 4, 2012

We teach people how to make web series and video for the web, and specifically for sites like YouTube, and independent networks like Flip and Dailymotion. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue. READ MORE>>.

Web 187

Web Content Startup Education 187

Both Sides of the Table

JANUARY 14, 2014

Of course that website isn’t completely up to date but it’s a great resource for seeing the overall picture. As the mobile ecosystem has grown the industrialized world is now carrying a mini computer in their pocket that is connected to a cellular network. I found myself nodding in complete agreement.

Email 339

Email SaaS Venture Capital Google 339

Tech Zulu Event

JUNE 27, 2013

Execs at Google had imagined that interactive technology would open up new possibilities in advertising, so they decided to prime the pump with Project Re:Brief. The project urged advertisers to come up with ads that weren’t even thinkable, much less possible, in pre-Internet days. Resources by cable.tv

Google 71

Google Advertising Product Resource 71

socalTECH

FEBRUARY 1, 2011

We've built some social curation tools, which use social signaling--tweets, clickthroughs, or comments on Facebook--and take what the network is deciding are important stories, and highlighting those and moving them further up on our site, so that the important stories on any given day are being highlighted. Robert Flynn: Yes. plus range.

Startup 162

Startup Content Advertising Sites 162

socalTECH

AUGUST 8, 2018

Is there a way you can make direct mail perform more like digital advertising channels? We had to find other, more diverse ways to allocate our resources and grow businesses. Los Angeles-based Postie (postie.com), backed by Bonfire Ventures and Crosscut Ventures, is applying machine learning and other techniques to direct mail.

CTO Hire 100

CTO Hire Artificial Inteligence Technical Review Marketing 100

socalTECH

FEBRUARY 10, 2009

It does the work for them, and uses the data to make intelligent recommendations specifically for that person's advertiser. How does your solution fit with the many automated tools and ad networks out there? Publishers who are using networks to fulfill lots of inventory, are basically failing in their sales effort.

Advertising 127

Advertising Startup Sales Tool 127

Startup Professionals Musings

APRIL 9, 2017

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 66

Social Media Media Tips Platform 66

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

APRIL 10, 2010

This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. And aside from having great market power (the main reason for Twitter to own the client and the customer) advertising is one of the primary reasons that I believe Twitter needs to own the client applications.

Acquisition 287

Acquisition Develop Development Conference 287

Startup Professionals Musings

OCTOBER 2, 2013

There are hundreds of consultants out there who will take your money for guidance in this area, but I recommend that you start with some free resources on the Internet, or one of the many recent books on this topic. Your Twitter and YouTube messages better match your print advertising message. Find the right tools to analyze the ROI.

Social Media 101

Social Media Media Entrepreneur Metrics 101