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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

This is the approach many startups take when they communicate their story to the market. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. The company started ‘getting ink.’

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Maintain Your Startup Motivation While Working Harder

Startup Professionals Musings

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.

Startup 118
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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Starting an Internet business is a new lifestyle, so you need to understand the implications.

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7 Startup Strategies For The Next Dot Com Billionaire

Startup Professionals Musings

Many aspiring entrepreneurs are looking to the Internet as an opportunity to get rich quick, instead of a place where you can start a business you love, for very little capital and minimal technical expertise. Starting an Internet business is a new lifestyle, so you need to understand the implications.

Startup 107
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Decoding The Secret To Success In Subscription Businesses: Georg Richter, OceanX

socalTECH

Georg Richter: For the five years before I started the company in January of 2016, I was at Guthy Renker, which is one of the largest and biggest direct marketing companies in the world. It was a logical system to start offering up cloud-based systems like those we had developed. That's not relevant here, though TV does work.

Startup 145
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Startups are Media Companies Building a New Brand

Startup Professionals Musings

They are overloaded by the media with amazing advertising messages, and people now realize that you can’t believe anything you see in pictures, and even videos can be edited to deliver any message. I’ve focused these more towards startups and entrepreneurs: Show a personal face. New technologies are everywhere today. Marty Zwilling.

Media 91
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How A Pivot Turned Vantage Media Into A $100M Plus Business

socalTECH

The company started here in 2002, and we were basically an agency. We started looking to see if we could use technology disrupt the agency business, for companies serving the performance marketing area, the cost-per-sale area. Starting in 2010, we started focusing on that. Who we are today, is an ad technology company.

Media 162