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OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100
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Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

Pricing 113
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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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AT&T Acquires AppNexus For Ad Targeting

socalTECH

- AT&T , which recently has been shifting some of its operations into the LA area due to its merger with Time Warner, has acquired digital ad technology provider AppNexus , the company said on Monday. Financial details of the buy were not announced. READ MORE>>.

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9 Innovative Startups To Watch For in 2024

Tech.Co

To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries. Calendly Calendly is an online scheduling platform popular among business and personal users.

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New software lets marketers better leverage social media influencers

StartUp Beat

If you’re like today’s typical consumer, you most likely tune out TV ads – and you probably can’t remember the last time you heard a radio advertisement. James Creech- Co-Founder & CEO at Paladin Software. “In ,” asks Forbes contributor AJ Agrawal.

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Interview with Jimmy Hendricks, Deal Current

socalTECH

They are using DealCurrent as the deal platform for all of their clients. We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. We see those three products working together, as features of one platform which both can be used independently, as well as together.

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