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Covario Targets Mobile Web Sites

socalTECH

San Diego-based Covario , a developer of search engine marketing and search engine optimization software, said today that it has launched a new product focused on creating mobile web sites. According to the firm, its new product--Mobile COntent Optimizer--helps advertisers create mobile-friendly web sites.

Web 154
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Avalon Ventures Backs Selectable Media

socalTECH

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147
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Tealium Wins News International

socalTECH

San Diego-based Tealium , the developer of enterprise tag management software, announced today that it has been selected by News International , the UK publishing division of News Corporation for its online media network. The firm raised a $1.1M Series A in January from angels. READ MORE>>.

News 150
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Wrapify Q&A: Adhesive Giant Puts $3 M in Car Advertising Schtick

Xconomy

After the adhesive products maker Avery Dennison (NYSE: AVY ) recently made a $3 million investment in San Diego-based Wrapify , we tracked down Wrapify CEO James Heller, and stuck him with a few questions about the deal. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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Tealium Adds $35M to Expand Technology, Sharpen Customer Focus

Xconomy

Tealium, a San-Diego startup that provides online advertising tag management and marketing services for enterprise customers, has raised $35 million in a growth financing deal intended to expand its technology and market reach. The company’s workforce has grown to about 270, including 80 in San Diego.

Custom 40
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How DinnerDate.com Takes Online Dating Offline, with Andrew Connell

socalTECH

Andrew Connell is the CEO of DinnerDate.com , a startup which has been in beta in San Diego for the last few months, and is just now expanding out to new markets. They can choose to go to a dinner that is advertised, and if they've previously expressed interest in a person, we let them know if that person is going.

San Diego 264
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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

Getting lots of notice--and controversy--at Demand Media for its use of writers to create content specifically to attract web traffic. Confident Technologies / Curtis Staker / San Diego - Staker is the former President of Websense, and has pulled together an experienced team with a depth of experience from the firm.