Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale). Advertising is all about getting the most results for the least cost.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

OCTOBER 14, 2008

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

Demand 100

Demand Sales Media eHow 100

socalTECH

MAY 1, 2013

In a move to better convert visitors to its site--and adapt to the increasingly mobile, tablet-centric world-- Los Angeles-based Savings.com said Wednesday that it has launched a brand new, homepage and responsive web design. The online coupon site says that is currently is driving around $500M in sales annually for its partners.

Design 154

Design Web Design Advertising Mobile 154

socalTECH

APRIL 21, 2014

Financial terms of the sale were not announced. Oversee.net said the move would allow it to focus on "more aggressively" developing its portfolio of web properties and mobile applications--and in particular, the many branded websites the company now owns in the areas of travel, consumer finance and comparison shopping. READ MORE>>.

Oversee.net 133

Oversee.net Advertising Web Acquisition 133

TechCrunch LA

AUGUST 7, 2019

. “ We will see which podcasts are performing well and offer them the opportunity to partner and grow with PodcastOne, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more,” said PodcastOne chief executive, Peter Morris, in a statement.

Platform 237

Platform Advertising Los Angeles Networking 237

Tech Zulu Event

AUGUST 27, 2013

Advertising your brand utilizing YouTube could increase revenue by millions in under a year. There are many paths you can take to develop a robust YouTube channel in order to market your brand from creating a one time hit like “Hello Flo” and “Dollar Shave Club” did to creating a consistent web series. we needed to have loud content.”

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Xconomy

JUNE 3, 2016

States have been fighting to collect sales taxes from online retailers since the dawn of the e-commerce age. But today, online companies that sell services rather than merchandise also need to be concerned about state sales taxes. For example, medical services are generally not subject to sales tax.

Sales 62

Sales Company Companies Software Review 62

socalTECH

MAY 6, 2010

Los Angeles-based Gorilla Nation , which provides advertising sales for web site operators, reported today that it has renewed an agreement with eBaumsWorld.com , where it will continue to represent all of the site's ad inventory. Gorilla Nation specializes in finding brand advertisers for mid-range web sites.

Gorilla Nation 140

Gorilla Nation Advertising Web Sites 140

socalTECH

SEPTEMBER 22, 2011

ReachLocal said it has opened up direct local sales offices in Dusseldorf, Germany; Newcastle, Australia; and Columbus, Ohio. ReachLocal's local offices provide direct contact with its SMB customers, who use the firm for search engine marketing, web presence, display advertising, and other online marketing efforts.

ReachLocal 247

ReachLocal Woodland Hills Advertising Web 247

socalTECH

AUGUST 24, 2009

The firm, which provides advertising sales representation to web publishers, said it is now the exclusive, North American digital sales representative for the WWE, and will augment WWE's existing sales and sponsorship teams for its WWE.com and WEEKids.com web site. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Advertising Web Entertainment 133

Startup Professionals Musings

APRIL 16, 2023

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

SoCal Tech Calendar

AUGUST 31, 2012

This class is designed to teach you how to drive more traffic to your web site and increase sales, by using tools suited for anyone! What is Search Engine Optimization? See [link] (more)

Search Engine Optimization 113

Search Engine Optimization Class Web Advertising 113

socalTECH

AUGUST 12, 2009

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Clearstone 133

Clearstone Santa Monica Advertising Sales 133

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. And our network of filmmaker and entertainment industry colleagues allow us to recruit top teachers who are leaders in the web world. What inspired you?

Web 93

Web USC Course Guide 93

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Tags: rubicon project news audience network merger acquisition venture capital advertising. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

Startup Professionals Musings

FEBRUARY 15, 2019

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all.

Web 76

Web Startup Sites Design 76

socalTECH

JULY 8, 2009

Los Angeles-based Gorilla Nation , which represents online publishers for advertising sales, reports today that the firm has extended an agreement with The Brooklyn Company, which owns horror site Fangoria.com, FangoriaGoreZone.com, and Starlog.com. The two said they have been working together for the last five years. READ MORE>>.

Gorilla Nation 100

Gorilla Nation Advertising Sales Sites 100

Startup Professionals Musings

JULY 20, 2020

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising. Technology and consumer feedback have indeed changed the landscape.

Custom 146

Custom Customer Marketing Startup 146

socalTECH

FEBRUARY 13, 2013

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you're the same person to better target their ads?

Southern California 159

Southern California Advertising Examples Web 159

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

JANUARY 8, 2020

We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. That, of course, is what you're selling to your advertisers. Thanks, and good luck!

Media 150

Media Report Advertising Content 150

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113

socalTECH

OCTOBER 4, 2012

You've got a great idea for a web video series, but how do you learn about how to make that happen, to get distribution, and monetize that video? Los Angeles-based CreatorUp (www.creatorup.com) wants to help aspiring online video producers with an online web education series. Michael Tringe: We are an online web series school.

Web 187

Web Content Startup Education 187

socalTECH

APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs. Buzz Media said it will use OK!'s

Media 100

Media Buzznet Anthem Redpoint 100

Startup Professionals Musings

FEBRUARY 11, 2017

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. Yet I am amazed to see from a recent survey that nearly half of small businesses today still have no web presence at all.

Web 62

Web Startup Sites Design 62

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

socalTECH

NOVEMBER 18, 2008

Santa Monica-based Gorilla Nation, which provides ad sales for web publishers, said today that it has extended its deal with Gawker Media to cover advertising sales throughout the UK. The firm had inked an earlier deal with Gawker to represent the firm in Canada. Financial impact of the deal was not disclosed.

Gorilla Nation 100

Gorilla Nation Santa Monica Advertising Equity 100

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And we’re growing our sales organization. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself.

Invest 291

Invest Content Media Networking 291

socalTECH

OCTOBER 15, 2008

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. FatTail develops software used to manage the sales of advertising on major publisher web sites, including managing RFPs and ad inventory.

Woodland Hills 100

Woodland Hills Yahoo Advertising Web 100

socalTECH

MAY 7, 2012

Fine Art America handles all of the details of fulfilling sales for images. You hit submit, and your images are instantly available for sale as prints on our website. and photographer is an online web presence and an order fulfillment partner. building a web site for him. had their first sales, which made us profitable.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

Startup Professionals Musings

JULY 12, 2013

Customers go there to check on the details of your offerings and verify that you are not a scam, investors look there to check out your management and sales approach, and suppliers expect to find contact information. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 99

Web Startup Sites Design 99