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BlueCava Gets $13M For Ad Technology

socalTECH

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. According to the company, the second round of funding came from S3 Ventures, Performance Edge Partners and Zeitgeist Capital. READ MORE>>.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. Greycroft is an early-stage VC. Closing a VC fund in 2009/10 is a major achievement in and of itself. Total raised: $29.5mm. Read more: CrunchBase profile , TechCrunch.

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Solving for Banner Blindness. Solve Media.

Both Sides of the Table

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

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Ripple TV Acquired By TargetCast

socalTECH

El Segundo-based Ripple has been acquired by TargetCast Networks, a San Ramon-based operator of a out-of-home digital advertising network. According to TargetCast Networks, the buy gives it 1400 locations and 3425 screens delivering local and national advertisements. Financial terms of the buy were not disclosed. READ MORE>>.

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DataPop Gets $1.7M

socalTECH

According to Lehmbeck, in an interview with socalTECH, the company's software takes key specifications from products such as televisions and other consumer electronics, and applies them to ads automatically, so that instead of just advertising a big screen television an ad might contain key terms and information about those products.

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Ripple Lands $4M

socalTECH

El Segundo-based Ripple TV , an out-of-home advertising network, disclosed this morning that it has raised $4M in a venture capital round. The funding came from Draper Fisher Jurvetson and Trinity Ventures. Tags: rippletv venture capital advertising ripple. READ MORE>>.

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Top 29 Startup Posts May 2010

SoCal CTO

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. SlideShare: VC signaling in seed rounds. Tesla is not. It's a great talk. they have purchasing intent ).*.

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