Article Customer Sales Writing 
Both Sides of the Table
JUNE 17, 2013
This article initially appeared on Inc. In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Having a methodology instead of just going on random sales visits helped force a bit of rigor and honesty amongst team members about how well or not we thought we were doing. Click here.
Both Sides of the Table
NOVEMBER 2, 2010
This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.
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Both Sides of the Table
FEBRUARY 5, 2011
This article originally appeared on TechCrunch. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Here are mine.
Startup Professionals Musings
APRIL 29, 2023
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.
Startup Professionals Musings
AUGUST 3, 2020
On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.
TechCrunch LA
JUNE 9, 2021
Even as NFT sales dip below their most speculative highs, startups aiming to tap into their potential are still scoring big funding rounds from investors who believe there’s much more to crypto collectibles than the past few months of hype. “We think this will actually change gaming for the long haul.
Startup Professionals Musings
FEBRUARY 19, 2021
For example, there are a dozen articles like this one for every area of expertise. An approach I suggest these days is for freelancers to contract for the actual role, probably part-time, of startup CFO, VP of Sales, or President. Speak to people, rather than write a document every time you want a change.
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