Both Sides of the Table

NOVEMBER 2, 2010

This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.

Sales 289

Sales Startup Training Pricing 289

Both Sides of the Table

OCTOBER 31, 2010

This article was originally posted in a much more concise version over GigaOm if you prefer the shorter version. This is part of my ongoing Sales & Marketing Series. The next few posts are going to talk about scaling your sales operations as you move out of the evangelical phase.

Sales 286

Sales Newsletter Technical Review Activity 286

socalTECH

JANUARY 8, 2015

2015 will be the year that transforms the daily activity of the sales rep. The coming of age of support technologies, built on big data analytics and social networks will profoundly affect the day-to-day focus of sales organizations. Read the rest of Nick''s article on The 3 Technologies Driving The New Sales Force.

Sales 100

Sales Technology Social Network Los Angeles 100

Startup Professionals Musings

MARCH 14, 2012

All the experts these days are talking about the increasing need for customer focus and maximizing sales. and a related article, the single biggest mistake people make is that they try to close the sale too fast. "What are the steps of your customer's buying process?"

Sales 96

Sales Customer Custom Competition 96

InfoChachkie

SEPTEMBER 23, 2013

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Indecisive prospects diffuse a startup''s focus and slow down its sales velocity. product, geography, customer segment, etc.). More Than Syntax.

Sales 215

Sales Outsource Development Metrics Resource 215

Startup Professionals Musings

JANUARY 23, 2011

All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it means spending more time understanding the customer buying process (view from the customer).

Sales 93

Sales Customer Custom Competition 93

InfoChachkie

AUGUST 22, 2016

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! He started by stating, “We track customer success.” In other words, are we measure whether or not we are truly making our customers more successful.”.

Customer 100

Customer Custom Cornerstone OnDemand Metrics 100

InfoChachkie

SEPTEMBER 20, 2016

A version of this article previously appeared in Forbes. However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Businesses typically use LinkedIn to recruit employees.

Customer 100

Customer Custom Software Review Technical Review 100

Both Sides of the Table

OCTOBER 10, 2011

This article originally appeared on TechCrunch. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. ” customer segment.

Netflix 287

Netflix Customer Custom Pricing 287

InfoChachkie

JANUARY 14, 2013

If you have your eyes and ears open, you can discover sales lessons in unexpected places, including the cable TV show, Say Yes To The Dress. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! There are a number of solid sales techniques on display by the Say Yes team. Reality Selling.

Sales 251

Sales Startup Activity RSS 251

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. We would take every day users from our customer base and make them heroes. Tags: Sales & Marketing Advice Startup Advice.

Marketing 294

Marketing Customer Custom Technical Review 294

InfoChachkie

JULY 16, 2012

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. This article originally appeared on Forbes HERE. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Coull Offers Advertisers Video Skimlinks. Skimlinks For The Video Age.

Custom 226

Custom Customer Entrepreneur Advertising 226

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

AUGUST 29, 2015

With the advent of social media and the pervasive move to smartphones, even customers who still prefer to purchase in brick-and-mortar stores have dramatically changed their shopping habits. If you refuse to play by their rules, they have the power to easily find alternatives, and actively pull other potential customers away.

Customer 103

Customer Custom Marketing Social Media 103

Tech.Co

JANUARY 10, 2018

“Focusing on emotion is key when communicating with female customers. Maxeme Tuchman, CEO and cofounder of Caribu.co , an app that allows you to video call and have story time with your children together from anywhere in the world, targeted her company’s efforts on gaining referrals from women customers.

Tips 71

Tips Customer Custom Dollar Shave Club 71

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141

Marketing Startup Social Media Technical Review 141

Both Sides of the Table

MARCH 21, 2013

This article originally appeared on TechCrunch. it's all in this article if you want the details]. So when I meet with GRP portfolio companies that do enterprise sales I try to emphasize the following: 1. This might mean helping customers buy traffic, arb’ing deals, helping with RTB pricing or trading, etc.

Software Review 321

Software Review Software Services Company 321

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

InfoChachkie

FEBRUARY 19, 2014

A version of this article previously appeared on Forbes. Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. This base fee includes the call volume typical for a customer of their size.

SaaS 215

SaaS Pricing Sales Customer 215

Both Sides of the Table

MARCH 19, 2013

This article initially appeared on TechCrunch. The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. These are the lifeblood of your sales organization.

Startup 403

Startup Sales Software Review Technical Review 403

Startup Professionals Musings

APRIL 29, 2023

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

Startup 111

Startup Training Services Writing 111

InfoChachkie

JULY 4, 2011

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Man or woman, the tactics deployed by Sam are applicable to any sales situation and can be put to use by any salesperson, irrespective of their gender. The story begins with the unwitting, future customer relaxing and reading the paper.

Sales 219

Sales Entrepreneur Startup Product 219

Startup Professionals Musings

MARCH 3, 2023

These requirements must be based on market analysis, expert input, and existing customer feedback. It allows all members of your team, including marketing, support, and sales, to size and build the business plan processes they need to find customers, deliver, and maintain grow the business.

Product 112

Product Summary Activity Entrepreneur 112

Both Sides of the Table

JULY 21, 2014

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. People attending marquee conferences with rock bands, prominent speakers, Gartner Group prognosticators and lots of other happy customers. Have sales bonus plans based on more than just sales targets.

Marketing 354

Marketing Case Study Metrics Sales 354

TechCrunch LA

MARCH 17, 2021

It’s a project that will create solar-powered home batteries for eligible ConEd customers. We’ll cover every aspect of company building: Fundraising, recruiting, sales, product-market fit, PR, marketing and brand building.

Southern California 237

Southern California Company Companies Glendale 237

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

InfoChachkie

JANUARY 20, 2015

A version of this article previously appeared in the Wall Street Journal. If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. With a name like Smucker’s, it has to be good.”

Customer 100

Customer Custom Technical Review Software Review 100

InfoChachkie

JULY 7, 2016

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As such, I understand the degree to which hand waving and vaporware can influence investors and potential customers. Customers Are All That Matter.

Venture Capital 176

Venture Capital Product Software Review Technical Review 176

InfoChachkie

MARCH 3, 2011

In the spirit of the “land grab” mentality of the day, we emphasized usage of our screen sharing technology with no thought applied to how we would convert such users into paying customers. free weekly Infochachkie articles! If you haven’t already subscribed yet, subscribe now for. The Internet Should Be Free.

Customer 162

Customer Custom Technical Support Startup 162

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

MAY 8, 2012

I deal often with early-stage startups, and many of these don’t have any customers yet (but wish they did), so it’s not surprising they still don’t think of customers as their friends. The right time to put a formal customer service program in place, with measurements, is before the first sale of your product or service to a customer.

Customer 96

Customer Custom Training Services 96

Startup Professionals Musings

AUGUST 3, 2020

On the product side, once you have a proven product and business model, all you need is money to build inventory, and a sales and marketing operation to drive the business. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price.

Startup 174

Startup Training Services Writing 174

Xconomy

JUNE 3, 2016

States have been fighting to collect sales taxes from online retailers since the dawn of the e-commerce age. But today, online companies that sell services rather than merchandise also need to be concerned about state sales taxes. For example, medical services are generally not subject to sales tax.

Sales 62

Sales Company Companies Software Review 62

Startup Professionals Musings

SEPTEMBER 4, 2021

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. After-sales support, comfort, accessories, and brand image are as much a part of owning a Lexus as the car itself. Empowering ability.

Ideas 155

Ideas Startup Summary Examples 155

Both Sides of the Table

APRIL 21, 2013

This article originally appeared on TechCrunch. This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. So he made hand-made batches in a bucket and drove it to customers in his van. What I learned from the article? Here is the article from the LA Times.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Berkonomics

AUGUST 27, 2020

Data rooms contain access to or copies of all significant contracts with suppliers, customers, consultants, and others. All corporate governance documents, from incorporation articles to minutes of all meetings of the board are maintained in the deal room. Your data room and its contents.

Software Review 156

Software Review Startup Patents Email 156

Startup Professionals Musings

SEPTEMBER 25, 2021

According to an old Harvard Business Review article, many people in history, famous for their inventions, like Thomas Edison, were entrepreneurs who only later were remembered as inventors of the products they commercialized. In other words, inventions are necessary but not sufficient to create real value for investors and customers.

Technical Review 156

Technical Review Funding Patents Ideas 156