Both Sides of the Table

OCTOBER 10, 2011

This article originally appeared on TechCrunch. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the DVD business and these may be more price sensitive. Some customer segments value the convenience of instantly available films. No, probably not.

Netflix 287

Netflix Custom Customer Pricing 287

InfoChachkie

SEPTEMBER 29, 2014

A version of this article previously appeared on Forbes. My article 5 Time-Tested Success Tips From Amazon Founder Jeff Bezos was so well received, I am sharing five more pearls of wisdom from Mr. Bezos. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Let’s do it.’” .

Tips 223

Tips Framework Metrics Cloud Computing 223

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Media 95

Media Framework Social Media Metrics 95

InfoChachkie

MARCH 23, 2015

A version of this article previously appeared in the Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The concept was first introduced by Fred Reichheld in a 2003 Harvard Business Review article entitled "One Number You Need to Grow.". Wayne Gretzky.

.Net 100

.Net Startup Satisfaction Technical Review 100

Tech Zulu Event

NOVEMBER 28, 2011

And NOT even because they give until death refunds if a customer is ever dissatisfied with a purchase. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. He says he cares most about “focusing on customers for life”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

AUGUST 13, 2022

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success.

Technical Review 123

Technical Review Oracle Software Review Ideas 123

InfoChachkie

NOVEMBER 5, 2012

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . Steve's first question was, “Who are our customers?" I) took the 300 latest cards, personally wrote a questionnaire and called 300 customers. SuperMac's main customer base were color desktop professionals.

Marketing 271

Marketing Startup Sales Custom 271

InfoChachkie

JULY 14, 2015

A version of this article previously appeared in Forbes. Congress' latest attempt to impose an "Internet sales tax" is just another misguided tax grab that will do more harm than good to American small businesses. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Sales 100

Sales Custom Customer Metrics 100

Steve Reich

JUNE 11, 2012

This is not an article about the high moral purpose and the nobility of listening to your customers. It is an article about how to make your company worth a fortune by listening to your customers. It gives the best customer experience of any phone. It gives the best customer experience of any phone.

Custom 97

Custom Customer Software Review SaaS 97

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

InfoChachkie

MARCH 9, 2019

A version of this article previously appeared in Forbes. Successful serial entrepreneurs know that their relationships are valuable assets worthy of careful nurturing – employees, investors, customers and suppliers are loyal to entrepreneurs they trust and trust is built on honesty and integrity.

Startup 100

Startup Netflix Entrepreneur Metrics 100

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Long-term sales. Owned media.

Media 101

Media Marketing Startup Framework 101

InfoChachkie

SEPTEMBER 15, 2011

In August 2004, FastCompany published an article titled, Inside The Mind Of Jeff Bezos , written by Alan Deutschman. Although the article is informative, it is the accompanying sidebar that has remained with me over the succeeding years. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles!

Tips 279

Tips Startup Framework Custom 279

Both Sides of the Table

DECEMBER 27, 2011

I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

JANUARY 16, 2018

A version of this article previously appeared Forbes. The problem is that stakeholders, like marketing and sales, don’t know what the latest version of the roadmap is. Greathouse: Having run these groups, I know all about the inherent friction between sales and marketing with regard to lead quality, volume, etc.,

Venture Capital 115

Venture Capital Entrepreneur Santa Barbara SaaS 115

Startup Professionals Musings

NOVEMBER 9, 2019

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success.

Startup 97

Startup Technical Review Oracle Software Review 97

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. While I’m a huge believer that sales bonuses should always be uncapped, I think capping PBW’s is a good idea.

Startup 298

Startup Sales Slides Metrics 298

Tech Zulu Event

MARCH 22, 2016

Less than a month ago, Snapchat opened custom on-demand geofilters to everyone. Industry news was excited, but for how amazing of a product they are, custom Snapchat geofilters have remained stunningly under the radar. Well, Snapchat has made it so that anyone can create and upload a custom filter to any area they want.

Custom 40

Custom Customer Snapchat Design 40

socalTECH

SEPTEMBER 19, 2014

One of our customers is Inc. However, I got to set up and run the sales team in Venice Beach, and was running technology for cross platform at the Venice Beach office, because they relocated me back here at my request. The metrics are very solid. Because we do auto customization, we''re really. magazine, for example.

Google 233

Google Content Startup Venice 233

SoCal CTO

AUGUST 3, 2010

Metrics availability. 0160; If I need $250,000 to get to 100 customers, or $1 million to get to X, and I can raise both amounts from either Angels or VCs, where do we turn? Customer Care Today. Ashley co-wrote a recent Newsweek article titled “Forget Brainstorming.&# Not so bad. Performance. Angel vs VC? -

Startup 217

Startup Venture Capital Blogging Software Review 217

Startup Professionals Musings

APRIL 9, 2012

You may have already found several articles, web pages, or books about writing the perfect executive summary. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.

Summary 97

Summary Writing Competition Sample 97

InfoChachkie

JULY 20, 2015

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Lifestyle businesses are typically looked upon with derision by investors, as they generally do not have economic metrics that lead to large exits. What's SUP? –

Santa Barbara 100

Santa Barbara Startup Sales Entrepreneur 100

InfoChachkie

MAY 22, 2012

If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Judiciously comment on articles they post to LinkedIn, retweet their tweets, vote up one of their Quora posts and establish a Google Alert on them and their firm. Prep Steps. Subscribe to their blog.

Venture Capital 236

Venture Capital Capital Research Custom 236

Startup Professionals Musings

MAY 16, 2015

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success.

Startup 109

Startup Technical Review Oracle Software Review 109

Both Sides of the Table

JANUARY 31, 2010

TechCrunch ran my article yesterday as a guest post but I wanted to have a copy here for anybody who missed it and for future readers of this blog. I was on an airplane 2-3 times / week meeting potential customers, investors, employees, business partners and the press. I scheduled runs with teammates and even with customers.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308

Startup Professionals Musings

FEBRUARY 3, 2011

You may have already found several articles, web pages, or books about writing the perfect executive summary. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.

Summary 90

Summary Writing Competition Sample 90

Startup Professionals Musings

DECEMBER 2, 2017

Maxwell Wessel, in a classic article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success.

Sites 59

Sites Startup Technical Review Oracle 59

Startup Professionals Musings

DECEMBER 7, 2013

Maxwell Wessel, in a recent article in the Harvard Business Review on this subject, points out the exception successes of Zappos in Las Vegas, Sendgrid’s massive growth in Colorado, and RightNow’s $1.5 billion dollar sale to Oracle from Bozeman, Montana. Exposure to customers, incumbents, and competitors all drive success.

Startup 102

Startup Technical Review Oracle Entrepreneur 102

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Terms like “every customer needs this” and “next generation platform” are far too soft, and should be avoided. Clearly define the customer, channel, and revenue model associated with this solution.

Invest 74

Invest Tips Competition Metrics 74

Both Sides of the Table

MAY 23, 2012

This article originally ran on PEHub. In an over-funding environment companies are encouraged to eschew revenues in a land grab to acquire eyeballs, clicks, page views or whatever other vanity metrics give VCs the false comfort that they’re sitting on a gold mine. Bottom of the sales funnel. The Exit Problem. Morning in VC.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

FEBRUARY 11, 2010

You may have already found several articles, web pages, or books about writing the perfect executive summary. Who is your customer, what is the price, and how much does it cost you to build one? Do you now have real customers, are just starting development. That’s your metric to see if you have their attention.

Summary 55

Summary Writing Competition Metrics 55

CEO Flow

FEBRUARY 27, 2009

Everyone was more concerned than ever about scaling while acquiring customers more cheaply, a tall order considering that “standard budgeting apparently went out the window in October,&# according to one seasoned CEO. … continue on for full article

Sales 40

Sales Metrics Organization Custom 40

CEO Flow

FEBRUARY 27, 2009

Everyone was more concerned than ever about scaling while acquiring customers more cheaply, a tall order considering that “standard budgeting apparently went out the window in October,&# according to one seasoned CEO. … continue on for full article

Sales 40

Sales Metrics Organization Custom 40

CEO Flow

FEBRUARY 27, 2009

Everyone was more concerned than ever about scaling while acquiring customers more cheaply, a tall order considering that “standard budgeting apparently went out the window in October,&# according to one seasoned CEO. … continue on for full article.

Sales 40

Sales Metrics Organization Custom 40

InfoChachkie

MARCH 2, 2010

free weekly Infochachkie articles! We were happy to accommodate his request, as the money derived from the sale of the sets allowed us to purchase vintage cards via our weekly newspaper ads. as well as old-world pricing, such as cost-per-thousand views, which was based upon print advertising metrics. Capital Cards.

Pricing 138

Pricing Advertising Marketing Startup 138

Tech Zulu Event

MARCH 16, 2015

This can be a great way to test your product and get customer feedback. Customer financing can minimize your risk, providing more cushion to meet your milestones. Examples of milestones: traction as measured by user numbers and user engagement; financial metrics such as cash flow and revenue. Crowdfunding. Vendor funding.

Startup 40

Startup Venture Capital Equity Funding 40