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Increase Your Sales Velocity By Saying No To Pilots

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Indecisive prospects diffuse a startup''s focus and slow down its sales velocity. Ironically, the result is often just the opposite. More Than Syntax.

Sales 215
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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.

Sales 289
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

A while back in a blog article , I pointed out that none of these justify a startup business plan with little or no budget for marketing. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 127
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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. “They’re probably a little ahead of their time,&# she said. I really think MyShape has a great concept.

MyShape 150
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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. Create company measures for success that go beyond financial metrics. You manage what you measure so be careful about having too narrowly defined of performance metrics. It’s when the game slows.

Marketing 354
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Your Customer Success Team Is Focusing On The Wrong Definition Of Success

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The Most Important Metric. Near the conclusion of our discussion, I asked each CEO to name any non-obvious metrics by which they guide their businesses.

Customer 100
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software. You must have a strong Chief Marketing Officer (CMO) with a clear strategy for spending, and metrics to gauge results.

Customer 100