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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. free weekly Infochachkie articles! Decreasing Your Customer Acquisition Costs.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. My articles never appeared on Digg so I didn’t focus on it at all. Rebelling is simply a form of snobbery. ” Here are some examples: 1.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. Read their articles.

Marketing 380
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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

Guest article by Richie Hecker, Founder of Bootstrapper Media. Awesome, now you know it works, so you need a lot more customers to become an actual business. Thus, you need to enable new ways to create a scalable customer acquisition process.

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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

free weekly Infochachkie articles! Customer Service – As newspaper boys were the face of their employers, savvy carriers learned to establish healthy customer relationships to facilitate timely collections and generous tips. If you haven’t already subscribed yet, subscribe now for. Through Rain, Sleet, Or Snow.

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

This article originally appeared on TechCrunch. You should start by getting out and talking directly with customers as Bieber did. To the extent that you’re initially &# marketing&# it is really just evangalizing yourself, meeting key influencers, meeting customers, taking feedback, refining your product and winning people over.