10 Essential Branding Maxims
InfoChachkie
JUNE 30, 2016
A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Maxim #1 – It’s About the Promise, Stupid. Maxim #2 – What You Say It Means Doesn’t Mean Anything. Maxim #3 – Gap, Gap, Everywhere A Gap. Guy Gabriele.
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