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MyShape Article - Analyst Misses the Point

SoCal CTO

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -.

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Why Startups Should Raise Money at the Top End of Normal

Both Sides of the Table

This article originally appeared on TechCrunch. 2 preamble issues having read the comments on TC today: 1: I know that the prices of startup companies is much great in Silicon Valley than in smaller towns / less tech focused areas in the US and the US prices higher than many foreign markets. I acknowledged this in the article.

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Scaling Sales: Arming & Aiming – Objection Handling

Both Sides of the Table

The original post of this article on appeared on GigaOm in a more concise version here. Some objections are real and they end up becoming changes to your product, your service plan or your pricing / bundling. Prices are too high – Inexperienced sales reps will try to convince you they need to lower price to win deals.

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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

This article originally appeared on TechCrunch. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. They might be willing to pay higher prices (and perhaps not an “all you can eat” price but a “pay as you go” price per film).

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7 Keys To Using Social Media to Kickstart Your Brand

Startup Professionals Musings

The classic example from several years ago was United Airlines not staying tuned in to social media, resulting in a unrecoverable customer problem causing great damage to their reputation, escalating to countless articles , and even a book, “ United Breaks Guitars.” Use business metrics and tools to tune your efforts.

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A Major Step In Gender Equality – Rentable Bridesmaid Dresses

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! The result of her efforts is an online service that allows brides to select their bridesmaids'' gowns, within a broad range of colors, styles and price points.

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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! . And then they said one thing that most marketers go their whole career never hearing, 'Listen Steve, price is irrelevant, it is speed that matters.' We had been pricing our graphics cards to be a low-cost provider. Good News Bad News.

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