Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. So here are some more details ….

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Marty Zwilling.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” That business model doesn’t compute in the startup stage, but that’s another story.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Marty Zwilling.

Marketing 90

Marketing Startup SEM Blogging 90

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. For a long time, I had a line which was, ‘Whenever I hear the word marketing, it makes me throw up a little bit in my mouth.’”. This article originally appeared on Forbes HERE.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Marty Zwilling.

Marketing 67

Marketing SEM Startup Blogging 67

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids'' soccer game. Develop viral content. Marty Zwilling.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Both Sides of the Table

MAY 15, 2010

We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding. Nevertheless, if you share too much in your funding process or meet too many VCs expect a certain amount of your ideas to spread around the startup community. They also avoid Reg D.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Tech Zulu Event

APRIL 24, 2013

Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. This is the most important role because this person graduates a company from startup to viable long-term business.

Hulu 111

Hulu Startup Social Media Organization 111

InfoChachkie

OCTOBER 13, 2009

In addition to all of them reaching the pinnacle of their chosen professions, they also all started their careers performing the same job. They also accounted for each paper and were often financially penalized for any papers which were lost , thereby developing strong internal controls.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Startup Professionals Musings

MARCH 23, 2013

All these models start with the advertiser choosing the right search keywords to match user searches. If you do all these things right by displaying other people’s ads on your website or blog, you will make money from advertising – like Google and Facebook, who offer services for free, and still make millions in revenue.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Brand evangelists offline talk up your product lines at cocktail parties or recommend your services to friends while watching their kids' soccer game. Develop viral content. Plan for it. Marty Zwilling.

Marketing 56

Marketing SEM Blogging Design 56

InfoChachkie

DECEMBER 2, 2009

No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” However, Search Engine Management (SEM) is not a “set and forget” exercise. Affiliates invest the up-front marketing expenses required to attract customers. Unattributed – There is no such thing as organic customers.

Custom 164

Custom Customer Advertising SEM 164