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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption.

RSS 349
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

One in a list, one with a quiz, one with a cut-out tool – let’s see what takes off. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical. Good comment community = viral blog. It is absolutely MVP of advertising. Can we do 10 variants?

Buzzfeed 354
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My HBS Presentation - Web 2.0 Implications on Learning

SoCal CTO

I've somewhat fallen off the map on this blog. type tools (Blogs, Wikis, Social Bookmarking, RSS, RSS Readers) on corporate learning and someone like HBS. type tools (Blogs, Wikis, Social Bookmarking, RSS, RSS Readers) on corporate learning and someone like HBS.

Web 2.0 150
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Startup Thought Leaders With The Most Authentic Twitter Followers

InfoChachkie

In Celebrities With The Most (Allegedly) Fake Twitter Followers , I used StatusPeople's online tool to analyze the Twitter followers of the top15 Twitter accounts, as measured by those with the most followers. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Reality Checking. Share and Enjoy.

Startup 239
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Coull Entrepreneurs Get More Customers

InfoChachkie

Apologies: an incomplete draft of this article was inadvertently sent out previously via RSS. Fortunately, several startups have devised tools which make it possible for content creators to maintain the entertainment integrity of their videos while embedding relevant calls-to-action. Coull Offers Advertisers Video Skimlinks.

Custom 226
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Comments are the New Black

Both Sides of the Table

Arnold Waldstein , who stops by periodically on my blog and always leaves relevant comments, made the observation that, “if I want to connect with you, I’ll engage with you on this blog …from there, a follow on Twitter, a link on LinkedIn are closing the loop of connection rather that opening a cold door.&# This is so true.

Startup 276