Berkonomics

JULY 11, 2013

In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions from “look to book,” as the term is used in the hotel industry. The point is that once a company is stable at or above the breakeven point, one incremental unit generates robust increases in net profit.

.Net 207

.Net Sales Tool Social Network 207

InfoChachkie

SEPTEMBER 28, 2011

Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. I enjoyed the book as well, as evidenced by the review I wrote at the time of its release, which you can read HERE. I even plan to use it in my upcoming UC Santa Barbara Entrepreneurial Selling class. It wasn’t the Guy fan base.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

InfoChachkie

SEPTEMBER 8, 2011

Nithin’s and the class of 2010’s initial inspiration was to, “…leave a legacy behind at our school, do something different, so we would be remembered.” . This principle proved to be true once again at Nithin’s High School, when his class decided they did NOT want a prom. At another school we are buying books for a library.

UCI 259

UCI Class Southern California News 259

InfoChachkie

AUGUST 20, 2010

I recently read a book I'd highly recommend to every reader of this blog called "Yes, 50 Scientifically Proven Ways to be Persuasive” by Robert B. Cialdini who is also author of a very well received book called "Influence” (which I plan to read). John gave me the book after I spoke at his entrepreneurship class at UCSB.

Southern California 113

Southern California GRP Partners Blogging SoCal 113

Berkonomics

JUNE 2, 2015

Email readers, continue here…] The first crisis is financial, funding the business, development, inventory, and marketing. And, as you grow, the same class of problems returns but with a larger scale and more urgent cry for attention – and more ruinous if not solved. You will have recurring crises as you grow your business.

Class 120

Class Customer Custom Email 120

Berkonomics

MARCH 3, 2016

Email readers, continue here…] We brainstormed with a consultant and each other. One idea kept rising to the top of our list: abandoning our Class A office space which had been designed and decorated with great love. You can find the book at booksellers or by clicking here. It was much more than an office.

Layoffs 120

Layoffs Ideas Email Social Network 120

Both Sides of the Table

JULY 25, 2010

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. Cialdini who is also author of a very well received book called “ Influence &# (which I plan to read). You should, too. (no, This is all explicit decision making.

Guide 293

Guide Funding Venture Capital Technical Review 293

Both Sides of the Table

AUGUST 18, 2010

The concept comes from a Stephen Covey book called “ First Things First ,&# which is a worthwhile book ( Wikipedia overview here ) but if you haven’t read his seminal book “ 7 Habits of Highly Effective People &# you should start with that. I thought through the steps: Get a class of interesting companies.

Slides 374

Slides Email Entrepreneur Startup 374

Both Sides of the Table

FEBRUARY 27, 2010

To anyone who believes his data proves anything please do me a favor and go read The Black Swan – my favorite book of the past 5 years. In the book Taleb rails against people who use faulty models to predict risk and have self satisfied, false data arguments to convince people of their points of view.

Startup 289

Startup Statistics Entrepreneur Study 289

Tech Zulu Event

MAY 20, 2014

Explain to our readers why you started your company, and why you created your app myLINGO. Share with our readers your experience surrounding the launch of the app. Explain to our readers what you learned from seeing myLINGO in action. Can you share with our readers how you came to define or identify yourself as an entrepreneur?

Startup 91

Startup Entertainment CTO Coach Screening 91

Both Sides of the Table

NOVEMBER 5, 2012

You imagined him as the kid in your class at school at the front of the room raising his hand at every question and saying, “Oooh, me. how can we create an angle that will interest readers? Save your over-intellectualizing for your book club. Before that he was a US senator. Call on me. I know the answer.”

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Berkonomics

APRIL 15, 2021

Then she topped her explanation with: “A few days before the start, a package arrived from us at the employee’s home with a welcome letter, a copy of the CEOs book, and a giant fortune cookie, with the fortune cookie message streamer clearly visible.”. Email readers, continue here…] It started me thinking. the fortune stated.

Startup 156

Startup Email Class Examples 156

Tech Zulu Event

NOVEMBER 6, 2012

The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. On opposite pages were two ads for two very large companies. How does that happen?

Customer 72

Customer Custom Blogging Startup 72

InfoChachkie

JULY 14, 2009

Repeatedly organize yard sales in which you sold your broken toys, books you wrote and illustrated, along with overly sugared lemonade and burnt cookies. Excel at classes that interested you and perform poorly in those which did not. Excel at classes that interested you and perform poorly in those which did not. Do not despair.

Entrepreneur 153

Entrepreneur Ideas Writing Startup 153

Both Sides of the Table

JULY 12, 2016

The Luddites would ruin machinery by “throwing a spanner in the works” (or a monkey wrench to the American reader). Nowhere is this better captured than in the most mind-opening book I’ve read recently, The Accidental Superpower by Peter Zeihan. It’s actually more complicated than that.

Education 150

Education Resource Class Course 150