Startup Professionals Musings

AUGUST 4, 2019

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

JANUARY 7, 2023

As an entrepreneur mentor and startup investor, I see with sadness the 50 to 90 percent that fail. This fallacy, often called historical myopia, essentially involves extrapolating only from recent positive events, and ignoring the reality that markets saturate or evaporate. Failing to adapt to tectonic shifts in the market.

Entrepreneur 125

Entrepreneur Netflix Social Media Startup 125

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". Saying, ''Hey, we want to pay you to write a book.’ crawl(ing) up.".

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Startup Professionals Musings

APRIL 8, 2022

Most people agree that entrepreneurs have to think differently and take risks to have much chance of building a successful business. In the classic book “ The Entrepreneur Mind ,” from serial entrepreneur Kevin D. Johnson, he outlines 100 essential beliefs, insights, and habits of serious entrepreneurs.

Entrepreneur 117

Entrepreneur Startup Customer Custom 117

Startup Professionals Musings

JANUARY 31, 2022

As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. As an investor, I sometimes see CEOs who negotiate to send their VP of Marketing to talk.

Marketing 113

Marketing Entrepreneur Customer Custom 113

Startup Professionals Musings

NOVEMBER 8, 2021

Until the recession a decade ago, market research indicated that as many as 90 percent of the roughly 20 million American small business owners were motivated more by lifestyle than growth and money. Being called a lifestyle entrepreneur should be a point of pride, not an insult. It seems that more people are focused on money today.

Entrepreneur 148

Entrepreneur Startup Equity Course 148

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

SEPTEMBER 16, 2023

The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JULY 10, 2022

By most definitions of the term, an entrepreneur is someone who starts a new business, incorporating innovative changes to existing products, services, business models, and creating new markets. One way of identifying the right characteristics and approaches is to take a hard look at entrepreneurs who have done it.

Examples 131

Examples Entrepreneur Technology Resource 131

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I still recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. But Lonnie L.

Marketing 120

Marketing Technical Review Entrepreneur Startup 120

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Startup Professionals Musings

FEBRUARY 17, 2021

With the appearance of do-it-yourself services on the Internet, entrepreneur curriculums at every university, and a wealth of new books on the subject, the need for expensive consultants and business advisors has also been mitigated. Work out of your home, and keep your own books. Social media facilitates marketing and sales.

Entrepreneur 162

Entrepreneur Startup Social Media Outsource Development 162

Startup Professionals Musings

JULY 12, 2021

Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. In his classic book “ Invent, Reinvent, Thrive ,” Lloyd E. Negative advice on an unknown is easy and safe to give, so every entrepreneur hears it over and over.

Entrepreneur 167

Entrepreneur Technical Review Mentor Customer 167

Startup Professionals Musings

MARCH 5, 2021

Startups are the corporations of the future, so I have long believed that entrepreneurs who study existing corporate models, rather than ignoring them with disdain, will likely profit from the exercise. These are all huge challenges, as well as huge opportunities, for entrepreneurs. Stakeholder power. Globalization.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Startup Professionals Musings

FEBRUARY 16, 2022

As a business advisor and technologist, I often think about the large array of opportunities for entrepreneurs as technology seems to be evolving faster and faster. Future opportunities for entrepreneurs are endless. There are many more, but these are ones high on my priority list for entrepreneurs looking for a place to start.

Ideas 105

Ideas Artificial Inteligence Entrepreneur Startup 105

Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Modern libraries are still worth a visit. Explore municipal development resources.

Marketing 157

Marketing Statistics Research Report 157

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

JUNE 24, 2020

As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size. On the other hand, if the market is super-hot, many will be willing to jump in to make your case.

Marketing 174

Marketing Startup Artificial Inteligence Technical Review 174

socalTECH

SEPTEMBER 23, 2019

So, to help other female entrepreneurs, they founded TuesdayNights (www.tuesdaynights.org), a group in LA which helps female entrepreneurs connect with capital and each other to improve their access to capital. What is the most difficult challenge that women entrepreneurs face?

Help 224

Help Entrepreneur Capital Startup 224

Startup Professionals Musings

MAY 23, 2021

Anyone who works with entrepreneurs will tell you that all are different. Others are really marketers out to make money fast, and believe that they can entice customers to any offering. The Opportunist is the speculative part of the entrepreneur in all of us. Of course, discovering your entrepreneur type is only the beginning.

Entrepreneur 134

Entrepreneur Framework Mentor Web 134

Startup Professionals Musings

OCTOBER 31, 2020

In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. Market vision, focus, and opportunity.

IBM 169

IBM IBM Entrepreneur CIO 169

Startup Professionals Musings

DECEMBER 5, 2014

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s recent book “ Do It! Don’t fall into the marketing-speak trap. Good marketing is not rocket science.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

Startup Professionals Musings

FEBRUARY 6, 2023

Every business professional I know, or have met in my consulting role, has given serious thought to the alternative of switching to the entrepreneur lifestyle , pursuing a long-standing dream, and controlling their own destiny. To survive, you need to find a product-market fit. Product-market fit (PMF) is all about value creation.

Entrepreneur 124

Entrepreneur Ideas Satisfaction Customer 124

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? Berkonomics books available at www.berkus.com. The first rule of marketing and positioning is to listen to the marketplace.

Marketing 176

Marketing Metrics Education Resource 176

InfoChachkie

JUNE 3, 2013

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". Saying, ''Hey, we want to pay you to write a book.’ crawl(ing) up.".

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Email marketing.

Customer 146

Customer Custom Marketing Startup 146

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Is it any wonder why so few entrepreneurs ever find the professional investors they seek? Here are the major elements of the best product plans: Market requirements section.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

JULY 24, 2022

As I’ve said before, everyone talks about innovation, but the majority of new business plans I see still reflect linear thinking – one more social network with more features, another smartphone app for marketing, or one more platform for faster e-commerce. Every entrepreneur and every company I know has orbit-shifting intentions.

Marketing 125

Marketing Tips Organization Ideas 125

Startup Professionals Musings

NOVEMBER 11, 2020

The road to becoming an entrepreneur is a journey , and it’s not a short trip. I was pleased to find a new book, “ The Entrepreneur’s Faces, ” by Johnathan Littman and Susanna Camp, which outlines the key stages and provides examples of real people making the transformation from one stage to the next.

Entrepreneur 139

Entrepreneur Help Incubator Startup 139

Startup Professionals Musings

AUGUST 22, 2014

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market-research data. Conduct your own customized market research. Modern libraries are still worth a visit.

Marketing 97

Marketing Entrepreneur Statistics Research 97

Startup Professionals Musings

DECEMBER 18, 2013

Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. There are other chasms out there just as deadly as the technology one, such as the ones below: Market requirements chasm. Marketing and sales chasm. Marketing costs can be a deep hole.

Marketing 101

Marketing Entrepreneur Technical Review Customer 101

Startup Professionals Musings

JANUARY 11, 2023

Successful entrepreneurs are the ones who think the most creatively, not only in their initial product or service, but more importantly all through the stages of growth from startup to maturity. Entrepreneurs have to be careful not to look too hard for evidence that confirms their passion and positive perspective.

Marketing 119

Marketing Metrics Demand Statistics 119